mDSP

Sales & Marketing

Led investment thesis for the Web 3.0 and Open Banking industries in South East Asia; sourced and identified 10+ deals.Built investment memos, conducted due diligence and comps analysis to evaluate 3 active deals across other sectors such as Consumer and Fintech.

Spearheaded business development for under-penetrated industries; Devised Go to Market Strategy and constructed pipelines focused on sustainable revenue growth.Engaged with Business Leads, Product, Supply and Finance teams of over 30 members for sales planning, inventory expansion and product upgradations.Hired and mentored 4 team members to scale the business; Built the team from scratch whilst redefining onboarding processes, reducing ramp up period by 40%.Represented PhonePe Ads in CXO pitches with top Fintech and banking platforms in the country; Forged relations with 20+ Chief Marketing Officers.

Leveraged industry expertise to build the team from scratch; Instituted business processes and collaborated with product, finance, and Ops team to streamline post sales execution.Onboarded global brands across various industries (OTTs, Gaming, BFSI and eCommerce); Evangelized PhonePe Ads pitches and expanded to a portfolio of 70+ advertisers across India, US, UK, and Singapore; Generated $7M in revenue.Strongly advocated client servicing in internal forums; Enabled automated reporting and pushed for proactive responses from the Ops team; Increased month on month advertiser retention by 35%.Received Exceptional Performance rating; Promoted to Vertical Lead in 1 year (against a 2-year norm).

Identified business opportunities worth $3M+ and led sales for the India region; Onboarded 120+ new advertisers to double up revenue for the region as the company was approaching its IPO; Awarded the Orion award for best Salesperson of the year.Fashioned a market strategy as per latest trends; Modelled 15+ custom pitches to offer lucrative solutions to startups (Fintech, Social Commerce, D2Cs); Monies from startups contributed to 45% of the revenue.

Account manager for South East Asia region.Oversaw a quarterly budget of >$1M across advertisers from over 6 countries.Managed account growth through research, analyses & account optimization solutions to meet advertiser's mobile marketing & business objectives.Management of client expectations, communication and reporting metrics.Responsible for training of new team members, process improvement, quality checks and improving overall efficiency of the team.Identified and sized opportunities for the clientele in the mobile landscape , support multi-product solution pitches and create a growth strategy for our high potential advertisers.Created compelling reports and insights to support or aid the incremental opportunity strategies (cross-selling & up-selling).Worked very closely with product teams, finance and tech teams to deliver quick-turnaround value.

Responsible for management and delivery of ad campaigns(Brand awareness,CPC,CPM,CPI) for top advertising agencies in Europe.Worked on Campaign Optimizations(CTRs,Completion Rates etc.) to ensure efficient delivery of the campaigns.Prepared Campaign performance reports (Presentations,Excel Reports).Analysed data to arrive at insights and strategies about campaigns.Communicated progress and issues with the client to meet client expectations.