𝐘𝐎𝐩𝐭𝐢𝐦𝐚 𝐢𝐬 𝐚𝐧 𝐀𝐈-𝐩𝐨𝐰𝐞𝐫𝐞𝐝, 𝐅𝐮𝐥𝐥-𝐅𝐮𝐧𝐧𝐞𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐭𝐨 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐖𝐨𝐫𝐥𝐝𝐰𝐢𝐝𝐞. YOptima, recognized by Deloitte as one of India's fastest-growing tech companies and honored on the Red Herring Global 100 list, is your trusted partner in navigating the dynamic digital marketing landscape. As a Google international growth partner, we specialize in making data-led decisions that ensure your brand not only keeps pace but also stands out in the competitive market.We partner with CMOs to advance their digital transformation journey through a data-centric approach, encompassing growth consulting, marketing data analytics and full-funnel programmatic media solutions designed for both in-house and offshore setups. A PERFORMANCE FIRST growth solutions partner to 150+ agencies & 1000+brands globally and we collaboratively have delivered more than 10000+ media campaigns across the funnel. Whether you need help with media activation or funnel optimization or you just want to consult about your marketing/ media strategy - WRITE TO US.. Our suite of tools is designed to fast-track the discovery of your audience, fine-tune your targeting strategies, and optimize every interaction across the marketing funnel. Our proprietary tech includes:1. 𝐘𝐨𝐮𝐌𝐚𝐱: Elevate your YouTube strategy with our engine that identifies the most relevant channels for your message.2. 𝐒𝐨𝐧𝐚𝐆𝐫𝐚𝐩𝐡: Unlock deeper audience insights and personas to tailor your marketing like never before.3. 𝐃𝐲𝐧𝐚𝐌𝐨: Seize the moment with ads that resonate with real-time events and trends.4. 𝐃𝐞𝐞𝐩𝐕𝐮: Drive your decisions with data, turning insights into actionable strategies for growth.5. 𝐍𝐲𝐨: Get granular with micro-cohort targeting, ensuring your message delivers brand lift and search lift.6. 𝐃𝐢𝐬𝐭𝐋: Enhance your CRM data to unlock new opportunities for upselling and cross-selling with precision.

Working with startups and small / medium scale industries in developing business expansion strategy , international business expansion & operational infrastructure development, omni-channel branding and performance/growth marketing.

Built Mahsa, an integrated tech based supply chain SAAS solution to connect sellers, warehouses, delivery partners and customers. Took an early exit from business via a strategic acquisition !About the Company : The SAAS solution optimizes the supply chain by efficient use of integrated technology and by providing a flexible and transparent infrastructure beneficial for all stakeholders.With an asset light business model, we provide access to E-commerce sellers , Multi-Channel retailers and B2B customers with unlimited warehousing , optimized and real time inventory / order management across their stores, websites or marketplaces and best on demand middle mile / last mile delivery solutions. For warehouse owners, We ensure 100% capacity utilization of their spaces, provide them with automated technology , one screen dashboard for all of their properties, standardized processes for seamless flow/ recording of goods from inbound to outbound and within the warehousing spaces. Our connected infrastructure makes the same day delivery in E-commerce Retail a convenience rather than a luxury while reducing operational costs for sellers and building more business opportunities for warehouse owners.The proprietary tech stack comprised of Warehouse management system, Order & Inventory management system, sales channel integrations from Amazon , Shopify, Flipkart etc and a delivery aggregation system ; all of whic communicate to each other in real time via web interfaces or mobile applications.

P&L evaluation , Growth Capital Raise and Global E-commerce Expansion

Solar Time Limited Group is a multinational business with multiple group entities & headquartered in Hong Kong. The group businesses include Luxury goods trading, ODM, OEM, Design, Manufacturing & portfolio management of in-house developed and acquired brands. The ownership of all the umbrella brands falls with the group via multiple entities. Over a period of almost 7 years, I along with managing director led the turnaround of business from a traditional trading company into a corporate multinational group of new age brands and businesses. Being one of the executive team member of the group' management, I was responsible to devise ownership structure of businesses and its brands, to manage P&L across group businesses , to formulate group growth strategies and to oversee overall sales, acquisitions , banking relations & operations of the group.My responsibility included managing the P& L, driving the inorganic and organic growth, forging strategic partnerships, managing sales channels, leading marketing & overall operations, executing change management while establishing operational efficiencies and cost reduction across the organization.Key Markets Managed : North America, United Kingdom, India, China, France , Germany, Spain & South East AsiaProduct Categories: Watches, Jewellery, Fashion Accessories, Leather Goods, Gears & gadgets, Wearable etc..Proprietary & Licensed Brands Portfolio: 25+ Brands including AVI-8, Thomas-Earnshaw , Spinnaker Watches, DuFA, Nubeo, Swiss Legend, Swiss Eagle , Duxot, Carlo Giuliano, Carrington, Giordano, Nuband, NuSound etc..

Spearheaded strategies for business growth and created / implemented operational processes through out the functional departments.Led multinational operations, marketing and global retail/ E-commerce business teams to strategize, plan and create self-funded house of international brands. 1. Drove the group expansion strategy across businesses, markets , channels and customers type. 2. Executed Strategic Investment deals acquiring D2C and offline brands, defunct trademarks and physical assets for the company. The deal structures included minority, majority stakes and complete acquisition of the businesses.3. Managed cash flow and liaised with banking institutions to maintain optimum credit facilities for the self financed multi-discipline business. 4. Led multi-channel supply chain and planning operations to aid in the growth of group business. Include Global Warehousing, Shipping & Freight Management, 3PL logistics, Merchandising, Inventory & its turnover management, Process Improvement & Documentation , Digital Infrastructure & Asset Management etc.

Managed a portfolio of 25+ omni-channel brands from mid tier to luxury segment across product segments as watches , jewelery, fashion accessories , wearable , gears, appliances etc.. Brands Included AVI-8, Thomas-Earnshaw , Spinnaker Watches, DuFA, Nubeo, Swiss Eagle , Carlo Giuliano, Carrington, Giordano etc..1. Built the retail and distribution of a portfolio of brands across global markets and sales channels that included Lifestyle retail chains, travel retail, flagship brand stores, home shopping television networks, distributors, flash sale websites and consignment operators.2. Commenced the brand wide global business across brand proprietary D2C websites exponentially multiplying the sales over a period of 6 years.3. Expanded the global marketplace business for the company across the likes of Amazon, Flipkart, Lazada, E-Bay, Zalora, Q0010 , Zalando etc.. 4. Developed integrated marketing strategies online and offline using digital channels such as facebook, Instagram, Youtube, Google, Email, online media buying and Print ( Lifestyle, Fashion and Inflight) - enhancing brand image and driving performance with an optimum overall ROAS. Included Budgeting, Partnership management, Ambassador Marketing and Delivery. 5. Merchandise planning, channel & markets strategy , business development were part of my portfolio management within this role.

Led the digital transformation across the functions in the company , built customized solutions, implemented existing SaaS solutions according to business needs.1. Implemented ERPs (Linnworks, CIN7, Dear & GlobalSys ) across the group companies for real time visibility on production planning, purchase, sales and inventory across multinational warehouses.2. Implemented Accounting software (Xero & GlobalSys) to automate accounting practices , maintain real time management accounts, formalize budgeting , forecasting and reconciliation practices.3. Led the implementation of Order Management system (Anchanto/SelluSeller) and warehouse management system (Odoo) for real time information transfer between multiple sales channels, warehouse and delivery partners.4. Built a customer and partner service ecosystem (Freshdesk) with the Implementation of Customer Service Software across the brands and group companies.

1. Developed standardized project management and product management processes for already launched portfolio of products. 2. Led the development of a new product to electrify African nations harnessing solar energy and by micro-financing the market rollout.

1. Analyzed and benchmarked competitors future strategy, emerging mega trends to identify potential business opportunities for Schneider Electric globally.2. Prepared detailed energy market overview, analyzed historical and forecasted trends of electricity demand and supply for different countries and aligned the analysis with Schneider Electric business strategies.3. Performed market research on potential business opportunities for the company.

1. Worked with French Chambers of Commerce to propose a Hong Kong smart city infrastructure solution to Hong Kong government.2. Implemented new ERP system within the organization, prepared inventory and sales analysis, suggested processes to increase inventory turnover ratio, reduce overall costs to increase the bottom line by 9%.

1. Worked with account management team in devising digital strategy for clients from diverse industries ranging from consumer electronics, hospitality, leisure and entertainment to luxury retail.2. Experienced in secondary market research, data analysis and devising B2B and B2C marketing strategy.