Jatobeda Chattopadhyay Email & Phone Number

Kolkata, Wb, In

SMS & EMAIL Campaign Management• SMS & Email Campaign Strategy, maintaining & cleaning data, strategic inputs to BD Team• Designing campaign for technology products, partnership & engagement• Managing multiple vendors for SMS Campaign, resolving issues, calculating & clearing payments, initiate refunds• Creation & updation of promotional templates, DLT approval with network partner, AB Testing of Templates• Creation of Landing Pages with Swipe Pages & Zoho Workspace, monitoring campaign performance with Google Analytics• Data analysis and strategic inputs to Vice President, ensuring effective campaign with lowest CAC, higher CTR & CTOR• Organizing and formatting data for Zoho Campaign contact list• Email Campaign workflow for promotion, re-engagement, nurture & retentionSales Funnel & Zoho CRM Management• Generating & maintaining lead funnel and ensuring data sanity in Zoho CRM in leads, contacts, deals and accounts module• Assigning leads to team, ensuring demo, onboarding, nurturing & re-engagement, smoothening Member Journey • Monitoring team performance and assisting Vice President in evaluating team performance through CRM Call reports• Ensuring smooth flow of leads from campaign, WhatsApp, SalesIQ Chatbot, correction and addition of dataB2B Sales & Customer Service• Managed team of 4 Business Development Executives in Digital Sales, handling recruitment & training, meeting team targets• Handling all direct inbound Sales Enquiry, SalesIQ Chat, Whatsapp enquiries, closing 50+ key accounts• Ensuring close coordination of BD & Customer Service Team, redirecting Customer Requests to CS Team & prospects to BD• Monitoring team performance and assisting Vice President in evaluating team performance through reports• Ensuring smooth flow of leads from campaign, WhatsApp, SalesIQ Chatbot, correction and addition of data

Ad Analyst & Ad Monitoring• Generated inputs for Market Research in Media Intelligence Department for key clients in US including BMW, Amazon, Netflix etc• Attributed ads from all media including Radio, Print, Television, Digital media, creating log with descriptions for competitor analysis• Managed stakeholders, including client & team members, handling QA calls of clients, reviewing QA Reports & training team members• Analyzed data for Automation Intelligence, filled information gaps through secondary market research

Kolkata Area, India

• Determination, classification & structuring of Ads from digital images & internet advertisement, maintaining activity logs for clients• Creating advertisement tag-lines, describing the advertisement content with details information. and creating unique advertisement title.

Kolkata Area, India

• Produced 6+ anchor-based news feature story & entertainment shows, liaising with industry, anchor, managing stakeholders• Assisted in 5+ musical live shows, designing programs, interacting with viewers, anchors, giving live feedback•. Edited content, writing anchor script, shooting and rough edit of footage using FCP

Master Of Arts - Ma, Comparative Literature

Bachelor Of Arts - Ba, Comparative Literature