John Aries Tudla Email & Phone Number

United Arab Emirates

Riyadh, Saudi Arabia

Market: Saudi Arabia, UAE, Oman, Kuwait, BahrainCategories: Food (Bakery - Breads, Buns, Rolls, Cakes)Brand: L'usine

Riyadh, Saudi Arabia

Market: Saudi Arabia, UAE, Oman, Kuwait, BahrainCategories: Food (Bakery - Snacks)Brand: L'usine

Saudi Arabia

• Market: Saudi Arabia, UAE, Oman, Kuwait, BahrainCategories: Food (Bakery - Cakes)Brand: L'usine
• Reporting to Marketing Manager, my role entails dynamic brand management approach covering diverse markets of Saudi Arabia, UAE, Kuwait, Bahrain, & Oman.
• Currently handling the treats category of the bakery business of Almarai, the world’s largest vertically integrated dairy company and #1 FMCG brand in the MENA region.
• Launched a new premium segment through L'usine Muffin product line leveraging on untapped consumer needs in packaged cake format. Launch was supported through outdoor media, digital activations and POS materials that.
• Responsible for the category growth through strategic consumer communication, portfolio management, and relevant product innovation in collaboration with internal multi-functional team and external creatives & media.

Market: PhilippinesCategories: RMC (Premium and Value)Brands: Winston and Camel

• Managed 2 global flagship brands (Winston & Camel) of Japan Tobacco International in the Philippines market to deliver market share & category growth objectives. Work involves collaboration with global brand group.
• Contributed to Camel’s record-breaking sales of 1Bn sticks in 2016 by working closely with sales and marketing team to determine business opportunities for the brand.
• Launched several nationwide strategic campaigns (#WinYourFreedom, Fresh Mint launch) and tactical promotion (Premyo Sa Kaha) that resulted to SOM growth.
• Managed the brand’s full year A&P budget by ensuring that it is fully spent efficiently to get the best ROI.

Paranaque City

• Market: PhilippinesCategories: Kids Oral Care, Specialized Oral Care & Household CareBrands: Hapee Kiddie, Gumtect and Dazz Dishwashing
• Advanced to a supervisory role after 2 years as a Brand Assistant with high performance evaluation ratings from across all marketing functions.
• Responsible to grow two (2) winning brands from oral care category (Gumtect & Hapee Kiddie) and one challenger brand from household category (Dazz Dishwashing).
• Spearheaded several 360-degree campaigns for the 3 different brands. This includes ATL (TVC, Print Ad, Radio Ad), BTL, OOH, Digital, Cinema Ads and PR.
• Launched a strategic partnership with GMA 7’s Eat Bulaga through segment buys, program sponsorship and on-ground activations for Dazz Zulit campaign.
• Facilitated numerous tie-ups with different cable channels/programs that is relevant to the target consumers by creating branded contents, LSG, crawlers, OBB, CBB and program intrusions.

Paranaque City

• Market: PhilippinesCategories: Personal Care & Household Care ProductsBrands: Gumtect, Kutitap and Dazz Dishwashing
• Managed 2 developmental brands – Gumtect Gum Care Toothpaste and Kutitap Toothpaste, directly reporting to Senior Brand Manager.
• Launched several off take-generating activities for the two brands.
• Helped assist in the formulation and implementation of various ATL (TVC, Print, Radio) and below-the-line programs.
• Initiated and facilitated social media promotions and activities (Facebook and Twitter).
• Served as committee head during the 104th Annual PDA Convention and Scientific Sessions.

Nueva Ecija

Worked as part-time service crew while completing my Bachelor's Degree.

Makati

Worked under the Ayala Group Summer Internship Program (AGSIP)