Assist the PR team in cultivating relationships with content creators and influencers to promote Netflix's films and shows. I'm involved in organizing premieres, events, and various marketing activations, fostering strong connections between the brand and talent.

I coordinate social media teams to develop content strategies and plans for Prime Video Spain, Spotify Poland, Spain, Portugal, and the Czech Republic, among others. Our responsibilities include analyzing, creating, implementing, and reporting on results using data to extract insights and improve overall performance.

I collaborated with the Spanish Film Marketing Manager to develop content strategies and creative ideas aimed at promoting Netflix Original Films. This included the formulation of social media content plans, event planning, and street marketing initiatives.

I chose to establish my own agency driven by a desire to explore innovative methods for optimizing the return on investment for brands creating digital content. My approach involves expanding and repurposing existing content, rather than constantly generating new material, thereby significantly reducing costs. Given the ever-evolving nature of the platforms hosting this content, I am responsible for identifying new clients and overseeing the development of tailored creative strategies for each.

As a writer, I have developed strategies enabling me to narrate stories in various formats tailored to specific publishing platforms. I perceive content from a digital perspective, appreciating the diverse modes through which a story can be consumed. For instance, following the completion of my book 'El Niño Que Se Olvidó De Dormir,' I directed a short film based on one of its chapters for YouTube and composed a song inspired by the narrative, available on Spotify and iTunes.

I define myself as a storyteller. As someone passionate about stories I easily find my place on Youtube Channels. Growing a community and sharing with them how I achieve each of my personal goals is an unexplainable experience. Writing a book, directing a short film or being the first YouTuber to interview the main Spanish political leaders are some of the most unbelievable things I’ve done in the last ten years. Something that started as a student’s research has changed my life forever. As a creator, I’ve made more than 50 collaborations with different brands on my Youtube Channel working with Endemol as my network with brands like Coca-Cola, Garnier, Playstation, Paypal, Starbucks, Netflix, Google, Disney... Together we’ve also made talks about the possibilities of Youtube in different media events. In most of them talking with old media directors and helping them to see Youtube as an opportunity to grow and not the enemy.

I was responsible for devising strategies in collaboration with talent managers to facilitate the expansion of their creators' audiences across various sectors, including video games, music, sports, entertainment, and children's channels. Additionally, I assisted talent managers in organizing channel strategies and equipped them with the necessary tools to engage in brand collaborations. In my capacity as Head of Talent, I produced comprehensive reports analyzing forthcoming trends anticipated to impact video platforms in both Spain and Mexico.

As part of the cross-media strategy of the novel "El Niño Que Se Olvidó De Dormir" I worked on adapting the chapter "The Oldster" from the book as a short film. It was premiered directly on Youtube and four years after it has gotten over 10 million views.

Creative Director of “Etiquetats”, the first tv program broadcasted online by a Spanish TV (TV3) on Youtube. We had to explain old media directors the benefits of this format and how can they have revenue from it. I also developed strategies and helped brands to introduce their messages inside the content.

As a creative director, I’ve had the opportunity to develop digital strategies for Movistar, Nike and Playstation. In most of the cases helping community managers create content strategies based on different social media platforms.

Analyzing trends and habits of online consumers (specially kids/pre-teens/teens). They were looking for someone who helped them digitalize their creative team helping them think digital. I used to sit with each department showing them new digital possibilities of communication. I’ve also developed trend’s documents and facilitating creative teams showing them new digital paths they can use for their campaigns and ideas.

Training Creativo. Diseño, conceptualización y ejecución de campañas para LastMinute.com, Laboratorios Esteve y Caldea