- Own the end-to-end integrated brand marketing campaign process designed to drive key brand metrics and generate pipeline. -Leverage deep audience and categorical insights and comprehensive socio-cultural research to develop strategic marketing briefs that achieve marketing excellence and drive impactful results.- Own Brex’s brand health tracking and campaign performance reporting – translating key insights into opportunities for Brex to own a unique position in the category and socializing results across the organization to optimize business strategy.- Drive all cross-functional and agency campaign communication and coordination to ensure creative asset delivery based on timelines, budgets, and key stakeholder feedback.- Track, measure, and communicate campaign and marketing program results, continually optimizing for efficiency and scale, and experimenting with new formats.- Launched Brex’s first ever branded community of financial controllers to prove ourselves as an industry leader and turn members into an army of brand advocates. - Spearhead in depth competitive landscape research to understand industry dynamics, market trends and identify opportunities to differentiate and inform marketing strategies.- Develop clear and compelling brand positioning and messaging that effectively communicates our value proposition, product differentiation and customer benefit — testing all creative to ensure optimal results.

- Developed high-impact, 360-degree integrated campaign strategies for major partners including Netflix, Visa, Disney, Spotify, Amazon, Apple, etc. that have brought in over $18M in company revenue to date ($6M in revenue in 2020).- Created 320+ innovative and strategic marketing proposals for clients during the RFP process, working with cross-departmental liaisons to position BDG as a thought leader in the marketplace resulting in 150+ trusted brand partnerships.- Crafted in-depth and highly visual brand partnership proposals for leading brands that leveraged industry research, audience persona insights, brand positioning and creative concepts to effectively communicate business objectives.- Project managed all levels of the RFP process including internal pre-sale ideation, cross-team functionality, marketing material creation, partner communication and account reporting.

-Managed the campaign life-cycle for 7x films per year by crafting and executing marketing strategies that tie budgets & deadlines, creating PowerPoint filmmaker presentations that aligns with branding, analyzing/reporting all campaign performance metrics, and maintain responsibility for all marketing materials.- Led communication between internal departments & external partners to ensure that all marketing needs are met including digital asset delivery, budgets, content strategies, and social tracking.-Created 12x content proposals with researched SEO ad copy messaging for exhibitor partner websites/socials which successfully increased website traffic by 250% and audience engagement by 127%.

- Worked directly with the CMO to spearhead the full campaign life-cycles for six films from pre-production to post release. - Developed marketing strategy proposals and PowerPoint presentations that highlight all campaign materials, branding opportunities, stunts, and digital promotions being activated for each film.- Managed each campaign’s digital content creation, creative messaging & performance tracking to ensure all online advertising stayed true to brand while optimizing audience engagement.- Conducted extensive industry research to create quarterly competitive landscape presentations with projections on upcoming trends.

Sony Pictures Television Networks- Compiled performance recaps & maintained daily social media tracking to find distribution opportunities in naked markets.- Worked directly with marketing executives to spearhead several new media projects to promote Sony films Sony Pictures Theatrical- Produced a global market analysis deck on new systems and procedures to extend marketing assets into several countriesSony Pictures Crackle- Implemented new social media campaigns, sweepstake contests, online advertising and consumer websites for Crackle

- Researched upcoming marketing initiatives in the sports industry to campaign across multiple digital platforms- Prepared and distributed Nielsen ratings, charts, and graphs while utilizing MS Excel and MS Word tracking programs for network competitors - Assisted marketing executives in website development, sponsorships, marketing campaigns and digital marketing reports

- Evaluated qualitative and quantitative research using ratings analysis to help aid branding and marketing decisions - Worked on the marketing projects for top consumer brands and products across multiple entertainment platforms- Analyzed regular reports on industry trends to identify marketplace opportunities and track competitors

- Researched upcoming marketing initiatives in the sports industry to analyze assets and competitors.- Coordinated and executed new brand product launches and update weekly marketing reports. - Constructed press releases and press clippings for athletes and fitness products