Julie Avanceña Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Work closely with senior leadership to strategize and develop internal and external communications around business announcements, special programming, and news and politics content. Entrusted with high level information pertaining to upcoming business partnerships, like managing PR plan for $20 million round. Develop short-term and long-term planning with EVP of Communications to secure press hits of TYT programming and talent. Doubled broadcast placements for talent. Secured regular op-ed placements for talent. Manage marketing calendar and lead weekly marketing meetings. Develop social media copy and assets to promote special programming, interviews, and product launches.Generate PR leads by authoring weekly emails to an extensive media list. Plan and execute several events in tandem with the Democratic Primary debates as part of TYT’s press lunch series to build relationships with media contacts. Increase engagement on TYT’s main Twitter account by posting short, digestible clips and establishing a daily calendar of social media activity during the live show. Implemented new work processes to streamline workflow across teams around PR and marketing campaigns. Built several customized tools to organize around upcoming events, guests, and announcements.

Los Angeles

Secured 700+ media placements for business announcements and news, sports, pop culture content on trade, local, digital, traditional, and broadcast outlets to activate brand visibility. Liaised between internal and external teams to ensure proper placement and storytelling.Amplified company milestones, business developments, and video content through composition of monthly newsletters to targeted press list. Elevated internal team by sharing positive narratives, milestones, and awards. Established and maintained rapport with 200+ PR contacts and external teams. Analyzed monthly comScore and Tubular data and distributed to production and executive teams. Leveraged data to boost company narrative, highlight content performance, and quantify reach. Organized new processes for submitting award entries. Led execution of campaigns from start to finish, earning a Streamy, Webby, and Shorty award in just one year.

Tutored and mentored 11 at-risk English Language Learning students from an underserved school, monitoring progress in math and english using scholastic test data. Managed a classroom of 25 students with two corps member teammates to lead after school homework help and tutoring. Facilitated bi-weekly emotional learning focused lessons. Examined results to develop lesson plans, incorporating each student’s area of strength to encourage peer to peer support. Raised academic performance of 54% of caseload. Collaborated with team and partner teachers to identify student trends and strategize best techniques to maximize classroom engagement and retention.

Worked closely with campaign consultants to compose detailed one-pagers, write candidate profiles, and complete candidate questionnaires. Collected data and performed researched to write detailed policy memos for candidates, ex. Common Core. Proofread campaign mailers and website copy.

Kipp Sol Academy

Managed a classroom of 25 students teaching basic conversational Tagalog during after-school enrichment class at KIPP Sol Academy. Facilitated developmental hands-on activities integrating goal setting and team building exercises. Collaborated with the Mandarin teacher to create interactive lesson plans.

Washington D.C. Metro Area

Wrote several approved constituent letters encompassing a variety of topics: education, health, and foreign affairs. Created legislative memos and policy recommendations following extensive research with legislative staff. Attended briefings and delivered summaries to staffers. Restructured cumulative legislative record for 113th Congress in collaboration with fellow interns and staff assistant. Processed constituent requests through Intranet Quorum, corresponded directly with constituents over the phone, led multiple tours of the Capitol to visiting constituents.

Handled a student caseload of approximately 35 students through one-hour sessions, 2-3 times per quarter, to establish long-term and short-term academic and holistic goals. Explored issues regarding politics of education and barriers to graduation with 11-member staff. Spoke with stakeholders and other campus liaisons for support in understanding campus policies and addressing common student issues. Compiled student trends to improve counseling approaches. Trained in Basic Motivational Interviewing.

Promoted campus agenda to state and federal lawmakers. Corresponded with legislative offices to schedule around 25 in-district visits with assembly members and state senators. Scheduled 14 lobby visits in Sacramento and Washington, DC for two major student conferences. Selected as a UCLA delegate along with 24 other students to attend a conference in Washington, DC to discuss student loan debt.

Bachelor'S Degree, History

Activities and Societies: Samahang Pilipino USAC, External Vice President's Office, Bruin Lobby Corps

Bachelor'S Degree, History