Digital Media Strategist
CurrentDevelop and execute digital media campaigns for clients across various industries, with a focus on monetization and ad optimization, brand awareness, and engagement on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.Conduct market research and competitive analysis to identify key trends and opportunities for clients, leveraging tools such as Google Analytics. Manage search engine marketing (SEM) campaigns on Google Ads, optimizing ad copy, keywords, and bids to achieve maximum ROI.Create and manage social media advertising campaigns, using targeting and retargeting tactics to reach relevant audiences and increase conversions.Work closely with clients to develop content marketing strategies and produce content such as blog posts, infographics, and videos, driving website traffic and engagement.Oversee email marketing campaigns, segmenting and personalizing content to improve open rates and click-through rates.Utilize task management tools such as Asana and time tracking software like Harvest to ensure timely delivery and accurate billing of client projects.Collaborate with internal teams such as creative and account management to ensure successful campaign delivery and client satisfaction.Conduct website audits and provide recommendations for web development and optimization to improve user experience and increase conversions.Familiarity with Adobe, Microsoft, Google, and Apple products for various project needs.Stay up-to-date with digital marketing trends and emerging technologies, providing thought leadership and insights to clients and colleagues.