Javeria A. Hafiz Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Developing the conversion optimization strategy for the Micro-sites vertical• Building and deploying A/B tests to optimize conversion for the website• Responsible for Google Analytics Integrations to enhance data-driven learnings• Kickstarted email as a source of traffic to enhance revenue and profitability• Collaborating with and enabling internal cross functional teams and external partners to achieve company objectives and key results• Spearheading the marketing campaign lifecycle for email and FB marketing• Responsible for mapping processes, identifying inefficiencies, and streamlining them for operational efficiency• Leading a team responsible for all aspects of the business unit: performance management, creative assets & testing, campaign operations, marketing calendars, email marketing, and merchandising

Toronto, Ontario, Canada

• Developed streamlined processes for campaign launches and operations and built a launch team to delegate future launches• Configured Google Analytics and Optimize for future A/B testing and landing page optimization• Worked as an associate product manager to set up StackAdapt, Google Shopping and owned all MarTech requests• Owned Scrums with engineering and product teams for all Tableau, SQL and dashboard related requests

Toronto, Canada Area

• Worked on full cycle recruiting with the client, account managers and consultants for fully sourced contracts and permanent positions using an internal proprietary database• Serviced fully sourced contractors and guided them through the recruitment process (interview, offers) as well as managing client calls for better job qualification• Qualifying and shortlisting suitable candidates for submission to clients• Worked with a range of specialisations including Project Management, Business Analysis, QA, Software Developers and BI specialists• Worked with clients such as Scotia Bank, Morneau Shepell, Thomson Reuters, Toyota Canada, HOOPP, OMERS, OMERS and TMX

Karachi, Pakistan

• Worked on end to end campaign management for the fashion category starting from campaign strategy to execution and post execution campaign analytics• Launched and managed up to 3 different online campaigns a week driving the category growth up to 80% of total sales• Prepared business plans to bring fashion labels on board and optimised their online reach and click-through rate• Managed strategic relations with existing brands, maximising their online presence• Acted as a liaison between several different departments to increase coordination• Increased number of daily and monthly active users on the category page by 10% through a systematic process of continuous improvements in content, SKU assortments and wireframes• Used Google Analytics and Dynamic Yield for campaign analysis and improvements and presented results to client teams and company executives• Monitored budgets up to CAD 600,000 for campaigns and making real time changes to achieve targets

Karachi, Pakistan

• Managed Shield’s new feminine care portfolio (depilatories and sanitary napkins) bringing it to the production phase (CAD 400,000 pilot project)• Generated new revenue streams through category extensions to increase top line growth to CAD 19 million• Responsible for category extension projects worth more than CAD 160,000• Worked with different media-buying, creative, research and retail management agencies for product launches, research, visuals and brand ambassador management• Maintained budgets for research and marketing efforts