•Analyzing local markets for clients for integration of ethnic groups in the media mix•Developing marketing strategies for mid-sized businesses•Creating Corporate Identity and formulating brand positioning for clients •Setting up Social Media platform for clients and providing community manager support for clients

•Develop and execute strategy and tactics for assigned accounts/regions/functional areas•Maintain excellent relationships with internal/external CityGrid clients•Provide consistent, timely and accurate updates to existing information resources•Research and understand the search, and cost per call industry marketplace for opportunities and threats and respond accordingly•Provides necessary market study information to agencies and direct advertisers

I handle the key clients (Brands) of our advertising agency. This is a goal oriented position where I have to convince clients on executing advertising campaigns proposed by our agency. I create relationships at all levels with existing and potential clients that would help bring in new business and increase business with existing clients. Moreover, I finalize the presentations and pitches for clients and potential clients. Analyze research data provided by the research/planning team. I also sit in on the research to make sure that the right kind of questions are prepared for the research, since I am the key contact with the client and have first hand understanding of the clients needs. I present our proposals in front of our potential clients and convince them on the ideas presented by the advertising agency.• Reporting to Chief Operating Officer, monitoring agencies key brands including guiding and training the account management team.• Part of tactical planning and resource management process of the Client-service department dealing with agency clients.• Analyzing key data (SEC Reports), Research material from Planners.• Working on Leadership tactics to enhance company performance • Promoting Digital media and Interactive media to clients as a new business generating avenue.• Working with Event Management Team to execute various games to increase brand awareness and increase consumer interaction for brands like Samsung, KFC, Bulls & Bulls, National Foods, Tetra Pack Milk, Philips Pakistan

As an Associate Account Executive I was directly responsible for collecting data from several departments (Creative, Research/Planning, Media Planning) within the advertising agency. I would be in touch with the client (Brand Managers) on different campaign executions. Follow up with the creative team for timely executions of the creative jobs (Print Ads, Radio Commercial, Outdoor Campaigns, Storyboards) • Assisted Account Management team in executing projects.• Prepared Advertising Pitch Presentations. > Gathered research data from account planners for creating power point presentations. > Assessed data from Media Planners and incorporated in the presentations > Assisted in organizing focus groups to analyze the creative work of the agency. > Gathered focus groups results to incorporate in presentations • Maintained business network with various clients in the market

Main focus of the job was to assess the risk on stated income loans higher than $1 million. Underwriters would send any stated income loan application higher than $1 million to make an exception and give approval on the file. Being part of the secondary marketing team I had to make sure that we can find investors and covert the loan file into a profitable Mortgage Based Security for trading.• Yearly Budget projections for Secondary Marketing Trading Department.• Maintained Secondary Marketing Mortgage Portfolios.• Over viewed Mortgage Securities Trade Execution Strategies.• Risk management of High Profile Mortgage Portfolios.• Part of the Mortgage Products Development Team.