 Member of the Strategic Planning Committee of Pakistan Executive Leadership Team (PELT)  Coordinates to develop, implement strategies and initiatives that accelerate revenue growth management (RGM) Managing business profitability through dynamic pricing. Contributed to increase in profitability $86m in 2022  Developed a robust portfolio strategy and Customer / product Pricing Strategies (price pack architecture) to reflect the organization’s changing requirements and a dynamic competitive landscape Providing insights & perspective related to Pricing, competitor activities categories and segments. Keeping close eyes to monitor and shaping of Trade Margins, working closely with end market teams. Support major relevant initiatives such as Trade credit Insurance (TCI) and promotions etc. Leading Sales & Operations Planning (SOP), ensured to maintain stocks within limit without compromising on OTIF Leverage analytical tools by providing insights and recommendations towards the achievement of RGM financial plans and supporting execution initiatives. Contributing to continually improving business performance by conducting analyses and developing insights to drive velocity and net revenue growth. Leading business demand forecasting section and responsible for short and long term demand plans

 Coordinates strategic planning process and part of macroeconomic discussion for rolling forecast Monthly quarterly yearly and 5-years horizon of sales volume and prices Lead Production Planning and ensured in time Product availability  Key player in pricing management and Implementation of consecutive pricing strategy across all Pakistan in 2018, 2019 and 2021 and increased profitability $16m & $22m respectively  Reduced inventory from 45 days to 20 days in 2020 Consecutively nominated and participated twice in “Best Emerging Talent Meeting” with Rafhan Board of Directors and Ingredion Executive Leadership Teams – 2019 and 2020 Certificate of Appreciation on successful implementation of BPC in EMEA region from President & CEO of Ingredion Inc. USA – 2014 Coordinates the integrated events for goals and Latest Estimates Analyze products, segments, customers, market, sales & distribution, channel efficiency, KPI inclusions, usage and sales performance  Provides ad-hoc analysis and reporting to executive leadership Tracking of matching products imports and provides comparative analysis  Responsible for customer master data creation and amendments in SAP Formulate long and short-term sales plan to set monthly sales targets Provides assistance to CEO&MD in preparation of presentations like, BOD, RLT, QBR etc.  Super user of BPC and responsible for submission all yearly plans i.e., Goal and LE’s in BPC with respect to Sales volume, Price, discounts and freights