Sr. Content Management Specialist
CurrentAs a Senior Content Management Specialist, I assist in developing and executing end-to-end content strategies to drive brand visibility and engagement across multiple digital channels and platforms. I handle the whole life cycle of content from its ideation to creation, publication, and performance analysis.Key responsibilities include:- Content Strategy Development: Collaborate with cross-functional teams in developing content strategies in line with business objectives, ensuring consistent messaging across all channels.- Content Writing & Editing: Come up with high-quality content, optimized for SEO, within formats such as blog posts, ads, and social media content.- Graphic Design: Create eye-catching graphics for social media, website, Google profiles and Google ads.- Product Photography: Taking photos of new products and optimizing them for the website and various digital platforms.- Performance Analysis & Reporting: Analyse content metrics, define insights from results, and drive data-informed recommendations to evolve the content strategy for engagement optimization.