• SEO Professional with over 12 years of experience in Search Engine Optimization, Internet Marketing and Social Media Marketing in e Commerce Industry.• A keen analyst with skills assessing market trends and implementing operational strategies based on search volumes.• Experienced in implementing On page and Off page strategies pertaining to SEO with ease.• Providing ongoing SEO reports on campaign deliverable, ranking, traffic and other metrics.• Analyse Website performance through Google Analytics and Google Webmaster.• Research and resolve link architecture, HTML code, content and navigation issues.• Analyse the Website Source Code.• Identify and implement strategies for increasing traffic through organic search listings without creating the risk of sites being blacklisted.• Build on understanding of how search engines and their spiders work by conducting research and reporting key developments and newsTracking and Reporting. • Continually monitor organic search rankings to maximize traffic and sales. • Monitor trends and tactics in the search engine industry.• Keyword Research. Keyword research including cataloging and indexing target keyword phrases. Keyword research using WordTracker, Adword Keyword Suggestion Tool, Google and internal tools. • Create, categorize, and refine keyword lists to drive qualified visitors client and partner sites• Advisor on Page Layout issues depending on Site architecture.• Complete website architecture and usability analysis.• Preparation of SEO Proposal report for various websites.• Client communication and relationship management• Competitive Analysis and ongoing campaign reports.• SEO Copywriting and Content optimization to ensure search engine friendliness.• Internal Link structure analysis.• Breadcrumb Trails.• Google Sitemap, ROR XML Sitemap Creation.