• Develop and execute social media strategies to achieve company goals, increase brand visibility and awareness, and drive, website traffic, engagement and conversions.• Manage and maintain social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest) by creating, curating, and scheduling engaging content.• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Facebook Business Manager, content writing (ChatGpt) and social media… Show more • Develop and execute social media strategies to achieve company goals, increase brand visibility and awareness, and drive, website traffic, engagement and conversions.• Manage and maintain social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest) by creating, curating, and scheduling engaging content.• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Facebook Business Manager, content writing (ChatGpt) and social media Management tools, like Hootsuit, Buffer, Content Studio, marketing automation software).• Monitor social media channels, respond to comments, messages, and mentions in a timely and professional manner.• Utilize marketing automation tools and CRM systems to manage lead generation, lead nurturing, and customer segmentation.Social Media Campaigns Optimization:• Implement social media advertising campaigns, including audience targeting, ad creation, and performance tracking.• Conduct market research and competitor analysis to identify customer needs, market trends, opportunities and develop innovative social media campaigns for growth.• Stay up-to-date with social media trends, tools, and best practices, and implement new strategies to enhance performance.• Analyze campaign performance and KPIs, and make data-driven decisions to optimize marketing efforts and maximize ROI.• Monitor and report on marketing budgets, ensuring effective allocation of resources and delivering cost-effective campaigns.• Manage and oversee the creation of marketing collateral, including website content, blog posts, videos, infographics, and other promotional materials. Show less

Responsible for overseeing the overall strategy, content creation, optimization, and performance of a YouTube channel, thus managing all aspects of the channel's operations to maximize its reach, engagement, and growth.Content Planning and Creation aligned with the channel's growth and target audience.Conduct keyword research and competitor analysis to optimize content for search rankings and visibility.Collaborate with internal teams or external creators to produce engaging… Show more Responsible for overseeing the overall strategy, content creation, optimization, and performance of a YouTube channel, thus managing all aspects of the channel's operations to maximize its reach, engagement, and growth.Content Planning and Creation aligned with the channel's growth and target audience.Conduct keyword research and competitor analysis to optimize content for search rankings and visibility.Collaborate with internal teams or external creators to produce engaging content.mplement SEO techniques, such as using relevant keywords, writing compelling titles, descriptions, and tags. Optimize thumbnails, annotations, and end screens to maximize click-through rates and audience retention.Respond to comments, messages, and feedback in a timely and professional manner.Monitor and analyze channel performance metrics, such as views, watch time, engagement, and subscriber growth.Identify trends, opportunities, and areas for improvement.Seek collaboration opportunities with other YouTube channels, influencers, or brands to expand the channel's reach and audience. Keep abreast of the latest trends, features, and best practices in YouTube content creation, optimization, and audience engagement.Develop strategies to monetize the channel by joining the YouTube Partner Program, managing ad placements, exploring sponsorship opportunities, or creating and selling merchandise. Show less

The Research Project included Detection of Tuberculosis bio markers in a patient. For this purpose Breath Biopsy technique was practiced using Raman Spectroscope and other Opto-electronics equipment. I completed the project under supervision of Dr Imran Cheema ( Assistant Professor at LUMS) in his Bio-Agri Photonics Group http://web.lums.edu.pk/~bap/members.html

data reporting and analysis using SQL Server

•Monitor alarms and performance information of Huawei BSC-6680 and BTS both Outdoor (3606AE) and indoor (3606E) using IManager M2000 and Huawei Service Maintenance system CBSS.•Monitor alarms and performance information of Samsung SBSC-500 and SCBS-519L13 CDMA2000 1x/1x-EVDO SCBS-519L13 using BSM (Base Station Manager).•Responsible for initial analysis to identify issues follow by restoration if possible (1st line of Support).•Perform periodical activities (such as commands to check… Show more •Monitor alarms and performance information of Huawei BSC-6680 and BTS both Outdoor (3606AE) and indoor (3606E) using IManager M2000 and Huawei Service Maintenance system CBSS.•Monitor alarms and performance information of Samsung SBSC-500 and SCBS-519L13 CDMA2000 1x/1x-EVDO SCBS-519L13 using BSM (Base Station Manager).•Responsible for initial analysis to identify issues follow by restoration if possible (1st line of Support).•Perform periodical activities (such as commands to check HPA output power, RSSI, VSWR and RSL) to ensure that no BTS is effected by any one of the mentioned parameter.•Responsible to assist and provide support to field operations team for the diagnosis and rectification of the fault•Coordination with the Multinet for the long haul fiber rectification.•Rectification of the media related problems because of the PTCL (Pakistan Telecommunication Company Limited).•Create and update/manage trouble tickets for any detected problem.•Managing and analyzing Daily Traffic Stats for Huawei BTS sites, using IManager M2000, in order to enhance network optimality.•Managing and analyzing Daily traffic stats for Samsung BTS sites, using SASA (Samsung alarmed and statistical analysis tool).Resolve CRMs(Customer Complaints) regarding 1X and EvDO according to the Outages at sitesMaking Various Reports of the above mentioned tasks on MS Excel. Show less