Javi Ochoa Email & Phone Number

Overall Experiences:-Boosted influencer engagement by 38% and website traffic by 118% within 3.5 months by establishing creative standards and a mentorship program for @mcat_basics and @prospectivedr.-Executed social media strategies across platforms, enhancing brand visibility and engagement through storytelling aligned with audience pain points.-Led a successful “How to Survive Med School” webinar, generating 190 leads and engaging 154 viewers, with personalized follow-ups improving conversion rates.-Created content pillars that aligned with influencers’ personalities, transforming pages into authentic, relatable platforms and broadening student reach.-Integrated data-driven insights to refine social media strategies and collaborated with cross-functional teams to align campaigns with broader marketing goals.Lead Generation and Medical Student Expansion:-Developed lead generation tools like the MS1 Anatomy Anki Deck and Embryology High Yield Fact Guide, addressing key pain points in medical education.-Leveraged personal experience as a former medical student and influencer to ensure these tools resonate with the medical student community.-Spearheaded strategies to expand MedschoolCoach’s reach, positioning it as a go-to resource for educational support and guidance.Current Projects:-Creating a short-form video series on Instagram and TikTok focused on anatomy tips and memory strategies to drive trust and engagement.-Producing a 14-part YouTube series, “How to Learn Anatomy,” to improve SEO and channel reach.-Developing tools for second- and third-year medical students to support their educational journey.-Leveraging ChatGPT for content ideation, SEO analysis, and trend monitoring.Future Goals:-Expand MedschoolCoach’s presence by emphasizing the coaching aspect and creating content that offers real solutions and support.

Strategic Outreach and Collaboration:-Initiated Partnerships: Leveraged trending posts to attract brands, then secured collaborations through targeted outreach.-Medical Education Focus: Collaborated with leading brands, creating strategies to boost visibility and engagement.Past Collaborators & General Strategies:-Managed TikTok strategies with quick tips, study guides, and trending sounds to showcase products.-Designed Instagram carousels to complement video content, increasing engagement and visibility.-Produced video content to highlight practical applications, integrating personal experiences for authenticity.-Hosted educational webinars, blending brand features with valuable insights for audiences.-Promoted apps and products through targeted paid posts and creative content reviews.Featured Partners:-USMLE-Rx-UWorld-MedSchoolCoach-AMBOSS-McGraw Hill Medical-CoffeeDocs Co.-And more.Engagement Strategy:-Webinar Hosting: Organized webinars to showcase brands and provide educational value.-Guest Speaking: Spoke at 20+ college clubs, enhancing brand credibility.-Live Streams: Boosted visibility through high-profile live streams.Content Strategy:-Optimized Deliverables: Offered extra posts per partnership to test formats and boost engagement.Transition and Goals:-New Niches: Expanding from medical resources to student and productivity tools, open to diverse partnerships focused on storytelling.-Agency Ambitions: Applying expertise to establish a marketing and motivation agency, helping brands achieve their goals.

Built and Grew TikTok Platform:-Amassed over 53,000 followers on TikTok by sharing personal stories of overcoming mental illness and succeeding in medical school applications.-Fostered a loyal community through regular engagement and educational content on mental health and student success.Mentorship Agency:-Founded a low-cost mentorship agency, coaching over 40 clients applying to graduate and medical schools, with more than 10 clients achieving acceptance.-Offered free one-on-one coaching to over 200 premed and medical students, ensuring accessibility for all.-Created lead generation content showcasing client testimonials, optimizing a “Link in Bio” strategy to convert leads into paying clients.Discord Server Management:-Grew "Med School Central" Discord server to nearly 1,000 members, offering coaching and monetizing the community through tailored services.Website Development:-Developed a professional website on Squarespace to promote services and generate leads, establishing a strong online presence.Hosted Webinars and Live Sessions:-Organized seasonal webinars and live sessions, sharing strategies and promoting services, enhancing visibility and authority.-Invited as a guest speaker at over 20 college clubs and organizations, expanding influence through student success advocacy.-Featured on Today Show Hispanic Heritage Month Summit on Mental Health TikTok Live Stream and the Blueprint World Mental Health Day Chat Webinar, both in October 2023, increasing credibility in the mental health and education sectors.Notion Templates:-Created and distributed Notion templates for the premed and medical student experience, available for free or at a low cost.Content Pillar Development:-Refining content pillars based on client feedback, setting the stage for future topics and tools.Social Media Expansion:-Aiming to grow TikTok and Instagram audiences, transitioning content to broader themes like education, AI tools, and productivity resources.