(a) Positioning the main brand "In-Diferente" as a Mexican premium brand in the pret-a-porter segment. This includes branding, media strategy (primarily digital), and e-commerce.(b) Financial reengineering: Cash flow, costs, optimal stock, Demand Planning, Projections; 
Improving and/or creating measurable processes (indicators) throughout the supply chain including manufacturing. Developing new suppliers (foreigners and locals).(c) Following the execution of the above points we were capable to increase capital to improve e-commerce, open stores and export through distributors.(d) Creation of a holding company, leveraging the development of 3 new brands in the mass consumption segment for entry into retail. This was achieved in Mexico, Peru, and Colombia increasing revenue by 500%

Increased sales and reduced costs through strategic value generation, leveraging growth opportunities and minimizing risks with clients across Latin America and the USA.(a) Financial (Cash Flow, Covenants, Optimal Stock, etc.) and process management.(b) Developed and managed corporate and functional strategies, focusing on commercial, operational, logistical, and financial aspects, with a keen focus on Go-to-Market strategies for companies of different industries and sizes in Latin America and the USA.(c) Strategic planning: use of tools such as Lean Six Sigma, S&OP and IBP as philosophy in the development of our work combined with methodologies such as Strategic Maps (Kaplan), Playing to Win (Lafley/Martin), BSC among others.

(a) Integrate and lead the areas of Marketing, Sales, Product Management, R&D, Trade Marketing, and Training comprised of over 45 collaborators.(b) Achieved sales growth from 10% to 60% in E-commerce and Marketplaces.(c) Developed the company's commercial strategy, including defining the correct portfolio by category/channel, Go-to-Market strategies, developing new products/adaptations (tropicalization), communication strategy, and tactical actions at points of sale.(d) Successfully reduced SKUs with negative gross margin valued at $8M in 2022 to zero losses in 2023.(e) Led the company's internationalization strategy and action plan, including the initial steps in Ecuador and Panama.(f) Held full P&L, B2B sales and Market Share accountability.

(a) Accountable for the operating margin and SOM (6 BU's). With annual revenue exceeding $770 million.
(b) Led the Poultry Business Unit (BU) with annual revenue surpassing $600 million, implementing a comprehensive commercial strategy enclosing both B2C and B2B segments.(c) Achieved a historical profitability of 8.5% in 2018, surpassing the previous 10-year average of 2.5%, through effective business and functional strategies.(d) Developed and executed business plans aligned with consumer needs, cost efficiency, and livestock imbalances, resulting in a 25% increase in gross margin for packaged products.(e) Directed product development initiatives and market launches, expanding the product portfolio to meet evolving consumer demands and market trends.(f) Design of the commercial strategy (B2C/B2B), as well as the creation of business plans and their execution in the market. Financial Planning, Offer Analysis, Demand Analysis, International Market Analysis, Consumer Analysis (variables converted into assumptions), Pricing.

(a) Crafted and executed a commercial strategy focused on a fashion concept, resulting in a 15% increase in gross margin for the existing product portfolio.(b) Achieved a 30% increase in revenue by developing a new product category for the institutional market through line extension and market expansion strategies, with suppliers primarily sourced from Peru and China.(c) 10% increase in gross margin (current portfolio) through the creation of a 360° marketing and sales strategy (focused on channels) within the traditional market.(d) Establishment, training, and development of the sales area in Peru, Bolivia, and Central America.(e) Successfully entered retail markets through regional negotiations and the introduction of ad-hoc product SKUs, further diversifying revenue streams.

(a) Increased sales with a positive ROI (7% incremental in sales), implementing and developing marketing tools, creating effective promotional campaigns, supervising and improving the routine sales process.(b) Led product launches across various sales channels, designing creative and high-impact POP materials for the point of sale.

(a) Established and developed the On-Premise and Events channel, expanding the team from 8 collaborators to over 60. (b) Designed and launched a Go-to-Market strategy, creating 6 sub-segments within the channel. (c) Accounted for 26% of the company’s total sales.(d) Achieved a 50% (SOM) in the Nighttime On-Premise sub-segment. (Considering that the competition held a dominant leader position with a total SOM of +85%).(f) Increased Share of Shelf from 5% to 33% of the total On-Premise channel.