With over 10 years of experience in the entertainment and consumer goods industries, I am a proactive and results-oriented marketing leader who specializes in creating and executing communication and promotional campaigns to increase sales, customer retention, and brand awareness. I have successfully managed budgets of more than $4 M USD and negotiated strategic partnerships with key stakeholders across various sectors and regions.Currently, I am a Partnerships Marketing Senior Manager at American Express, where I leverage my skills in product marketing, product development and transformation, customer loyalty program, and creative problem solving to deliver innovative solutions that meet the needs and expectations of our diverse and demanding clientele. I also lead and empower a high-performing team of marketing professionals, fostering a culture of collaboration, excellence, and continuous improvement. I am fluent in Spanish and English, and hold a Bachelor of International Business Administration, a Supply Chain Management Professional credential, and a Chinese Business Degree.
Bola De Oro Fresh
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Project Development ManagerBola De Oro Fresh May 2024 - PresentMexico
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Marketing ManagerAmerican Express Apr 2019 - Aug 2023Mexico CityManage Marketing partnership portfolio in American Express PAYBACK, focused on digital and POS marketing campaigns ensuring customer attraction, retention through sale promotions across all PAYBACK Partnerships. -
Marketing ManagerCinepolis Corporativo Jul 2017 - Apr 2019Mexico City Area, Mexico• Communication strategy of the Ice Cream (Spyral), Coffee (Coffee Tree) and frozen yogurt (Yogurista) business units.• Pricing strategy of the Ice Cream (Spyral), Coffee& Snacks (Coffee Tree) and frozen yogurt (Yogurista) business units.• Ice cream (Spyral) business unit’s digital media communication strategy• New product launches for Ice Cream unit and Coffee unit -
Trade Marketing Business Development ExecutiveBritish American Tobacco Jan 2016 - Jun 2017Monterrey Area, Mexico• Evolve the strategic platform model in the convenience store to focus on accompanying the consumer throughout the purchase funnel, maximizing our resources and our products growth.• Administrate a national brand ambassador work force of over 80 people, in charge of the excellence in execution and 1 to 1 training in the convenience store, to ensure the point of sell is in perfect conditions for our consumer’s brand experience.• Develop annual objectives and KPIs for our brand ambassador work force, in order to prepare them to capitalize consumer moments in the point of sell, generating the trail and awareness of our portfolio.• Generate training tools throughout the year to help the work force transmit our brand’s story and key messages to the convenience clerk.• Administrate annual Trade marketing budget for maintenance and spare parts, ensuring the correct spending of our resources to maintain excellence in execution in all our Points of sales. -
Trade Marketing Development AnalystBritish American Tobacco Oct 2014 - Dec 2015• Create a strategic platform to convert the convenience store from a distribution channel to a communication channel, being able to attract new consumers resulting in generating brand awareness and trail.• Motivate and train convenience clerks to deliver our brand’s story and key messages, functioning as our brand ambassador, one of our main consumer touch points.
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Business To Business AnalystBritish American Tobacco Sep 2013 - Sep 2014Monterrey Area, Mexico• Work in unison with our sales force to create a flow through communication channel between our consumers and us in the traditional channel, creating the perfect agenda to boost sales.• Annual budget for our promotional platform.
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Procurement SpecialistConsisa May 2013 - Aug 2013Monterrey MexicoBuying, packaging, and exporting fruit. I am in contact with the fruit provider, the fruit packer, customs agents in mexico and in the foreign country, and the transport lines, to get the fruit from the tree to our customers.
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Procurement SpecialistMain Energy Projects Jan 2013 - May 2013Procurement administrator, imports, exports, buying products, finance, and supply chain processes.
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Import Export InternPepsico 2011 - 2012Import and Export assistant, invoice management, Secretaría de Economía processes, Secretaría de Salud processes. -
Import Export InternPepsico Jul 2009 - Aug 2010Import and Export assistant, invoice management, Secretaría de Economía processes, Secretaría de Salud processes.
Javier Cavazos Education Details
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Logistics, Materials, And Supply Chain Management -
ApicsLogistics, Materials, And Supply Chain Management -
Shanghai Language University
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Business/Commerce, General
Frequently Asked Questions about Javier Cavazos
What company does Javier Cavazos work for?
Javier Cavazos works for Bola De Oro Fresh
What is Javier Cavazos's role at the current company?
Javier Cavazos's current role is International Business Administration.
What schools did Javier Cavazos attend?
Javier Cavazos attended Instituto Tecnológico Y De Estudios Superiores De Monterrey / Itesm, Apics, Shanghai Language University, Fudan University.
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Javier Cavazos
Guadalupe, Nle -
Javier Cavazos
Director Construsoluciones Integrales S.A. De C.V.;Socio En Agrofresco Internacional S.A. De C.V. &Globe Produce DistMonterrey, Nle
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