Strategic Plan 2021-2025

Advisor to OEMs of professional industrial equipment: Business commercial strategist.General Management consultancy for multinational and SME. Specialised in commercial strategy, change management, restructuring and international operations.

Project developed with EIM (Interim Management). Mentoring of the Country Manager. General evaluation of Operations. New Sales and Service structure (Recruiting, Targets, Remuneration, Sales excellence). Redefining administrative position. Base of Budget 2023.

Responsible for developing, in collaboration with OEMs, the implementation of Automated Mobile Robots (AMRs) in the fields of cleaning, shelf scanning, internal goods deliveries and virtual remote tours.

I led the cultural and operational alignment of South Africa and Dubai operations to the strategic direction and the standards of NILFISK Group.

I led various management teams with the objective to turn around a loss-making company, change the culture from ‘family’ into ‘multinational’, implement continuous changes to adapt to the business cycle and maintain a solid profitable company with a motivated team work atmosphereExtensive General Manager background, responsible of P&L in industrial and consumer international business with multi-site operations | Proven results in profitable sales growth | Culture change, creation of engaged and results oriented management teams | Initiatives for business transformation including Sales Excellence (CRM Salesforce), Marketing (e-commerce, digital), Operations (Logistics, Production), Finance (SAP implementation), Customer Care (Optimization) | Definition of regional strategies as well as implementation of corporate strategies | Experience with technical products and services

Owned by NKT, Colorlux was a European leading manufacturer of Corporate Image components and illuminated signs for large companies (Shell, Ford, BP). I was Global Project Manager -based in Denmark- '94-'97 of Shell account. I was as well GM of Colorlux Spain '91-'97 creating the business from scratch. Colorlux ceased business in 2002.