Responsable de Producto de Retirement Investments (filial del Holding inmobiliario Grupo Draisa). Adicionalmente, soy Director de Estrategia de Grupo Draisa

Head of Business Model Innovation at CHAZZ Design Studio

Global Product Manager – IoT Devices:Built and launched a global portfolio of 23 IoT devices across 9 countriesDesign of IoT Hardware + connectivity offers for global MNC customers, two examples below (in both Telefonica was among the 2 finalists bidders):• Coffee Machines: winner of worldwide RFP for connecting 25k machines to customer's Cloud. Contract value: €5m. • Mailing Machines: finalist among 2 Telecoms in bid for connecting 300k machines. Contract value:… Show more Global Product Manager – IoT Devices:Built and launched a global portfolio of 23 IoT devices across 9 countriesDesign of IoT Hardware + connectivity offers for global MNC customers, two examples below (in both Telefonica was among the 2 finalists bidders):• Coffee Machines: winner of worldwide RFP for connecting 25k machines to customer's Cloud. Contract value: €5m. • Mailing Machines: finalist among 2 Telecoms in bid for connecting 300k machines. Contract value: €25mContract negotiation (commercial conditions & SLAs) with 13 OEMs (Huawei, Sierra Wireless and Netcomm Wireless, among others), resulting in 4 global master service agreementsEvaluation of new IoT device technologies related to network strategy of LPWAIoT Business Development – Industrial Telemetry end-to-end solutions:Design of end-to-end HW & SW commercial offers for these industries/clients:• Smart Elevators: RFP finalist (contract value: €117m, 600k elevators);• Fridges telemetry proposals for Global Fortune 500 companies: RFIs for worldwide deployments of 120k fridges and 1M fridges for two leader beverage MNCs (one of them included solution for video content distribution); proposals for connecting 1.000 fridges in Brazil and 1.600 fridges in Turkey;• Vending machines: telemetry + payments proposal for a MNC based in Mexico.Some of the offers above included IoT cloud platform.Negotiation and signature of a master service agreement with Tech Mahindra for Systems Integration in IoT end-to-end solutions. Show less

Design of a process of global negotiation with OEMs (4.5 Bill.€ purchased in 2013)Quarterly analysis of commercial & purchase strategy of each Telefonica local operator (subsidies, regulatory barriers, competitors, LTE deployment…)Optimization of negotiation with OEMs using simulation tools & life-time value analysisAnalysis of OEMs financial & operational KPIs to support negotiation strategy

Product Manager of 4-play offer (FTTH + mobile internet + voice + TV):-Service design and business plan of the first 4-play offer in Spanish consumer market. That offer supposed the beta version of Fusion, a product launched in Oct’12 that reached 2.6 Million subscribers after 12 monthsProject Leader – Broadband Universal Service (based on cellular and satellite):-End-to-end service design and RFP offer resulting in Telefonica being awarded by Spanish Ministry of Industry… Show more Product Manager of 4-play offer (FTTH + mobile internet + voice + TV):-Service design and business plan of the first 4-play offer in Spanish consumer market. That offer supposed the beta version of Fusion, a product launched in Oct’12 that reached 2.6 Million subscribers after 12 monthsProject Leader – Broadband Universal Service (based on cellular and satellite):-End-to-end service design and RFP offer resulting in Telefonica being awarded by Spanish Ministry of Industry (contract value: €75m).Product Manager – Mobile and fixed voice business:-Economic analysis: new portfolio of voice plans to sustain €5.7bn annual sales-Design of cordless landline telephone rental service to sustain €120m annual sales-Business plan of Tuenti SMS service, that served as support in the decision of Tuenti €80m acquisition by Telefonica. Show less

Analyst – Mobile Broadband consumer business (Telefonica Spain)-Business plan for deployment of 2,5G EDGE Network -Blackberry consumer acceleration acquisition plan-Design & launch of 1st retention plan for mobile internet subscribersAnalyst – Social Networks services, at Digital Office (Telefonica Global HQs)Business plans of My Digital Social Live and Rich Communication SuiteFor British Telecom Spain (B2B unit): machine-to-machine market sizing by… Show more Analyst – Mobile Broadband consumer business (Telefonica Spain)-Business plan for deployment of 2,5G EDGE Network -Blackberry consumer acceleration acquisition plan-Design & launch of 1st retention plan for mobile internet subscribersAnalyst – Social Networks services, at Digital Office (Telefonica Global HQs)Business plans of My Digital Social Live and Rich Communication SuiteFor British Telecom Spain (B2B unit): machine-to-machine market sizing by industryFor Telia Spain (Yoigo): due diligence of mobile network assets for the potential acquirer Doughty Hanson Show less

SAP analyst – Quality Management module:-SAP deployment in more than 30 Unilever factories and warehouses: design, implementation, testing and go-live support.-Design of 2 tools that allowed to save ≈400K€ in Madrid’s office personnel costs: i) Toolkit to outsource SAP build activities to Accenture Philippines team ii) Access tool for automatizing data load process.

Benchmarking of cost-efficiency in manufacturing investments among final product factories in France, UK, Spain, Portugal, Brazil and Argentina