Javier Macias Email & Phone Number

Amsterdam, North Holland, Netherlands

Atlanta, Ga, Us

Chicago, Il, Us

Wilton, Ct, Us

• Developed global PR and brand strategy for Cannondale and GT to be more culturally connected and editorially relevant through new storytelling strategy to expand coverage beyond core cycling media• Created communications efforts surrounding Palace and Stella McCartney collab campaigns, and the introduction of the first Tribal College & University and first women’s HBCU cycling programs• Replaced wire service distribution with editorial approach that resulted in PR being the lead contributor to Cannondale’s 1 million new-user database target• Decreased press release distribution by 75% YOY in place of more focused, creative, and collaborative media engagement tactics to elevate quality over quantity of coverage• Increased coverage in non-endemic media outlets 10x without use of wire services in 2021 vs. 2020• Developed and maintained cross-functional and multi-region marketing plans with global synergy and localrelevance for brand and product stories• Supported and counseled C-suite team with brand strategy and planning proposals including internalCOVID announcements, opening of globally relevant assembly facilities, and Dealer communications• Built plan for sustained brand relevance through opportunistic, planned reactive and culturally consideredactivations for CY22, including lead role in GT 50th anniversary marketing planning• Manage and develop PR team through function and personal tailored targets and tactics to ensure ongoing,healthy growth

Herzogenaurach, Bavaria, De

Herzogenaurach, Bavaria, De

- Lead the overall integrated PR & Social Media strategy for the business unit, including content, activation concepts and storytelling framework. Set up the overall strategy for future seasons. - Oversee and connect to all global and local PR activities, bringing strategic vision and creativity. - Collaborate with extended brand marketing and product teams to deliver results-oriented strategies and programs that increase consumer and trade awareness of brand messaging, campaigns, products, technologies, innovations and events. - Represent global voice and category to all PR and community managers while overseeing the overall business unit PR and social media publishing calendar. - Lead regional and market stakeholders to ensure alignment of the global strategies and closely involve the adidas global newsroom network. - In partnership with the digital analytics team, oversee the establishment of relevant KPIs and metrics to map the impact of PR & social media activities and traffic to .com.

Herzogenaurach, Bavaria, De

-Create global brand communications campaigns to satisfy key marketing function and channel needs-Manage briefing to delivery process of multiple agencies for OTIF delivery of global toolkits-Lead, coordinate and execute cross channel campaign production for seasonal content -Develop strategy and tools for PR and social media execution across brand, asset and category channels -Coordinate with cross functional teams to ensure authentic, consumer centric content creation-Establish collaborative, cross category work streams to elevate visibility of Training campaigns

Herzogenaurach, Bavaria, De

Head of Global Public Relations for adidas Running• Accountable for planning & managing the integrated PR strategy for the Global Running category. Coordinate and oversee all global and local PR activities to ensure alignment with established objectives and strategy. Provide internationally relevant media outlets and adidas subsidiaries with innovative PR strategies (across broadcast, print & digital channels), compelling story ideas, clear messaging and exciting tools• Proactive member of the Global Brand Marketing and wider PR team, contributing to all PR categories, product and communications teams to manage alignment, integration and media relevance of products and concepts• Work closely with the Product Marketing category to develop the overall PR strategy. Steer and guide the concept message and consumer penetration together the other members of the integrated brand marketing team• Serve as a valuable leader in the arena of digital and social media to help provide guidance to the field, working closely with the Digital Marketing team to develop stand-out, seamlessly integrated communication concepts• Work directly with global / international (sports marketing) assets, including governing bodies, organizing committees and priority media outlets, developing a world-class network on behalf of the adidas brand• Brief and manage internal and external agencies based on the marketing concept ensuring an integrated, through-the-line communications package• Oversee the development of communication and PR tools from conception to fruition

Chicago, Il, Us

Led media relations team for adidas in support of Derrick Rose clothing line launch. Coverage from the event included placements on ESPN's Sportscenter, Around the Horn and Pardon the Interruption, USA Today, Chicago Tribune and many other top tier publications. Media lead for Crown Import's portfolio of brands including Corona and Modelo as well as corporate visibility media relations. Program work inclusive of work with celebrities such as Clint Dempsey for Modelo Especial and press material development for programs with Jon Gruden for Corona. Developed fresh outreach strategy and media materials for implementation in 12 markets internationally during Anheuser-Busch InBev's FIFA World Cup sponsorshipActed as sole agency representative in South Africa to ensure successful FIFA World Cup event activations and serve as global point of contact for Anheuser-Busch InBev regional agenciesProvided counsel to global brand team and managed international market communications to ensure strong brand messaging in local activations Established and maintained top-tier media outlet relationships including CNN, Sports Illustrated and ESPN Provided impactful participation with Confianza Hispanic, OctagonPR sports and GolinHarris consumer marketing and public relations endeavors

Ensure strong brand presence and key message communication during event activationsManaged marketing events for nationwide tours while tailoring efforts to Hispanic and general market Staffing and assembly of marketing events for clients and customersOrganized, administered and directed event demonstrations surrounding product and key messagesBudget maintenance to ensure financial parameters are maintained

Financial reporting including inventory control, asset and productivity reports for Phillip MorrisAssisted in organizing national anniversary celebration with celebrity and consumer attendanceOrganized monthly training meetings to ensure Master Settlement Agreement complianceDeveloped and implement strategic marketing plans to reach monthly/annual goalsManaged statewide employees and developed weekly schedules and event executionPerformed inventory analysis including ordering, shipping and distributing premiums

Bachelor'S Degree, Journalism

Journalism