Javier Martinez Email and Phone Number
Javier Martinez work email
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Javier Martinez personal email
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Senior global business executive, passionate about marketing and business with over 26 years of experience and proven management skills in business management, marketing strategy, brand portfolio management and development, sales and talent development.Enthusiastic, results oriented, analytical, team player and passionate about developing new business opportunities, brands and talent.Interacted in diverse business environments across different geographies and cultures, having worked in FMCG business in Latin America and Africa and recently developing my own business in Europe and Mexico.Experience: Business Management, Brand Portfolio Management, Trade Marketing, Strategic Planning and Insights, Project Management, New Product Development, P&L Management, Business models development, Entrepreneurship.
Fudi&Co
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Partner And Director Of Fudi&CoFudi&Co Jun 2022 - PresentMadrid, Community Of Madrid, SpainLead the development and implementation of business models and marketing strategies for FUDI&Co, resulting in successful channel expansion across Madrid.• Spearheaded digital transformation with online coffee shops, newsletters, and social media campaigns.• Enhanced customer engagement and loyalty through innovative strategies.
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Partner And Director At Pacifico23Pacifico23 Jan 2023 - PresentMexico City, Mexico• Developed business model and marketing strategies for wild fish in Mexico's specialized retail channels and high-end restaurants.• Collaborated with TEC de Monterey on new product development, contributing to the "Socio Formador" program in 2023.
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Head Of Brands Latam NorthBat Feb 2020 - Jun 2022Monterrey, Nuevo León, México• Led Brands portfolio strategy for Mexico, Colombia, Venezuela, Central America and the Caribbean, total of 33 countries in LATAM North, managing £730 million in NTO.• Drove market share growth in Mexico by 1.0 p.p. through volume increase in strategic segments and strong commercial strategy.• Achieved leadership consolidation in Colombia, Costa Rica, El Salvador, and Jamaica through innovative portfolio agenda.• Coached and developed a strong Brand Marketing team of 26 managers; 20% promoted and 50% moved to new development positions. -
Head Of Brands Colombia, Venezuela & CaribbeanBritish American Tobacco Jan 2018 - Feb 2020Bogotá, Capital District, Colombia• Led portfolio strategy for Colombia, Venezuela, and Caribbean markets, 25 countries, managing £370 million in NTO.• Achieved total leadership in Colombia and Premium segment leadership through aggressive portfolio transformation agenda, positvelly impacting 60% of total volume and 70% of company contribution.• Coached and developed a strong Marketing team, with 40% moving to the new structure in Mexico.
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Head Of Brands Colombia & VenezuelaBritish American Tobacco Sep 2016 - Feb 2020Colombia
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Head Of Marketing MoroccoBritish American Tobacco Jan 2014 - Aug 2016MoroccoIn my role as Head of Marketing Morocco at British American Tobacco, I led the Marketing and Sales Department, managing a £150 million NTO. I successfully propelled market share growth by 2p.p. through strategic development and deployment of the Marketing agenda. Additionally, I defined and implemented RTM and commercial Strategy to enter the market through a third party distributor, and redefined the business model to adjust to future challenges, reducing structure by 50% while maintaining market position.
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Business Development Manager - Central America & CaribbeanBritish American Tobacco Aug 2012 - Dec 2013Costa RicaResponsible for the development and implementation of Trade Marketing and Route to Market strategies in Central America and the Caribbean.
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Head Of Brands At British American Tobacco - Central America & CaribbeanBritish American Tobacco Apr 2011 - Jul 2012Costa RicaDevelop and drive the implementation of the Portfolio Strategy for the Central America and Caribbean markets
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Americas Region - Marketing Planning ManagerBritish American Tobacco Jan 2009 - Apr 2011Rio De Janeiro, BrazilManage and drive the marketing planning process to support the development of the Marketing Strategy for the Americas Region (Canada, Latin America and Caribbean)
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Area Marketing Planning Manager - Central America & CaribbeanBritish American Tobacco Aug 2007 - Dec 2008Costa RicaManage and drive the marketing planning process in Central America and Caribbean to support Growth Agenda
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Area Consumer Segment Manager - Central America & CaribbeanBritish American Tobacco Jan 2005 - Jul 2007Costa RicaDevelop and drive the implementation of Brand Strategies for the local Brands Group across Central America and CaribbeanDrive the internationalization of Brand Portfolio to migration initiatives and/or new brands introductions
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Marketing Manager - Costa RicaBritish American Tobacco Feb 2003 - Dec 2004Costa RicaDrive the implementation of the agreed Brand and Trade Marketing Strategies to support portfolio growth in Costa Rica
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Area Brand Manager - Central AmericaBritish American Tobacco Sep 2001 - Jan 2003Costa Rica
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Area Brand Executive - Central AmericaBritish American Tobacco Jan 2001 - Aug 2001Costa Rica
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Area Sales Manager - BogotaBritish American Tobacco Feb 2000 - Dec 2000Colombia
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Brand ExecutiveBritish American Tobacco Jan 1997 - Jan 2000Colombia
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Trade Marketing RepresentativeBritish American Tobacco Nov 1995 - 1996Colombia
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Port-Harvest ManagerFlexport De Colombia May 1994 - Oct 1995Colombia
Javier Martinez Skills
Javier Martinez Education Details
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Industrial Engineering
Frequently Asked Questions about Javier Martinez
What company does Javier Martinez work for?
Javier Martinez works for Fudi&co
What is Javier Martinez's role at the current company?
Javier Martinez's current role is Director | Business Strategy | Marketing Strategy I Strategic Planning I B2B & B2C Management I Talent Development | Entrepeneur |.
What is Javier Martinez's email address?
Javier Martinez's email address is ja****@****bat.com
What schools did Javier Martinez attend?
Javier Martinez attended Pontificia Universidad Javeriana.
What skills is Javier Martinez known for?
Javier Martinez has skills like Shopper Marketing, Marketing Management, Trade Marketing, Fmcg, Customer Insight, Portfolio Management, Brand Management, Brand Equity, Marketing Strategy, Strategic Planning, Market Analysis, Business Strategy.
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Javier Martinez
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