Mission/Drawing with a purpose: communicating ideas & messages visually, generating a narrative that enhances mind shifting/Accurate representation through ethnological and sociological research/Unfolding a common language that brings clarity to complex systems, procedures and working practices/Highlight existing connections and helping reveal solutions through graphic representationAchievements/Successful representation of strategy vision for third sector and retail projects/Delivering designs that resonate with a wide audience, packed with contemporary culture references and common language/Facilitate understanding of present-day entangled topics, breaking them down in tangible images

/Responsible for the strategic development of a range of existing and potential destinations within the region, working with and through the area teams, external stakeholders, partner organisations and internal teams to deliver maximum benefit for the Trust./Increasing brand awareness, gaining wider public support and delivering health and wellbeing outcomes./Growing visitor numbers, maximising the use of volunteers, and seeking innovative ways to support cost control and where possible drive revenue./Responsible for developing and delivering a strategy to promote and market the region’s destinations, ensuring such activity is embedded within the strategies and development plans of external partners and strategic bodies./Ensure the development of marketing and promotional material (hard copy and digital).

Mission/Senior Designer responsible for all textile  /Colour Consultant creating a core colour palette effective for all product categories/Sesonal colour palette updates /Responsible for expanding the existing textile and homeware ranges/Generating seasonal pattern suits running across different categories. Co-ordination with relevant departments./Contributor to the general season trends and specifically the textile categories /Managing design collaborations in and out of the textile categories /Re-launch of the Kids CollectionAchievements/Product category growth and sales improvement /Building a consistent pattern and colour message accross the board/Creation of a strong identity relevant for communication and social media /Implementation of new design processes and tools/Team growth: recruiting and training a new design team member

Mission/Design Manager managing the London and Shanghai teams /Responsible for in-house and licensing bedding collections/Collections include bedding, top of bed and decorative cushions /Briefing studios and selecting artwork for especfic projects.Achievements/Co-ordinating a wide portfolio of UK leading reatilers and designers including John Lewis, Laura Ashley, Ted Baker, Margo Selby and Clarissa Hulse amongst others/Company portofolio expansion in collaboration with the Design Director /New talent acquisition and potential collaborations forecasting/Better answering briefs by improving communication with in house teams /Introduction of new design tools and documents for better collection planning /Seasonal showroom styling making sure the collection is on brand.

Mission/Trend Research expertise: innovation & forward thinking /Senior Surface Pattern Designer creating brief-led collections/Working closely with the in house team in the brief generation process /Colour Consultant developing colour variations in line with the trends /Collections include accessories, stationery,  seasonal gifting, and textile packages /Content Contributor for Packaging and Typography reportsAchievements/Key contributor to the WGSN - Homebuildlife branch launching/Project development time optimisation by generating accurate briefs/Style and hand-writing expansion/Visual and graphic contribution with personal style library/Report range evolution by adding relevant topics

Mission/ Senior Designer responsible for all Bedding Textiles, both Adult & Kids ranges/ Product Category Trend Forecasting/ Collection Planning, Design & Execution / Managing a collection of approx 600 styles with a 90% yearly renovation/ Inspiration & Product Development Trips/ Working with an International  Supplier BaseAchievements/Constructive in building a consistent textile range aligned with the business strategy /Regular contributor to the brand 10 bestsellers/Co-creator of a strong visual and graphic identity for the business key product categories/Product category growth doubling the SKU launches/Expanding the fabric qualities and techniques by reaching new suppliers/Keeping the department updated with the International Market trends and leading brands

Mission/Project Manager, Designer and Trend Forecaster as part of a multi-disciplinary team /Working with leading international companies: Pantone, Premiere Vision and Zara amongst others /Responsible for communication campaigns, working end to end/Apparel collection planning & design. Colour & trend consultant /Regularly attending main international shows and comp-shoppingAchievements/Widening the projects and clients portfolio /Successfully improving existing communication campaigns/Leading international trend forecasting meetings at Premiere Vision /Key contributor to building up the design team for the Zara project/Creating weekly capsule collections accurately responding the brief /Operating with both design teams and suppliers

Mission/Design Department Manager/Final Projects Mentoring/Professor in Fashion DesignAchievements/Faculty meetings leading and co-ordination/Improving interdepartamental communication/Professionalizing the final Shows planning and production

Mission/Professor in Fashion Design/Structure, Shape and Volume creation Workshop/Fashion Illustration WorkshopAchievements/Co-creating the fashion degree program in collaboration with selected professionals/Improving interdepartamental communication

Mission/Design Director for Womenswear Collection including knit, leather and accessories collections /Research and trend forecasting/Collection strategy, planning and execution /Attending international fairs and travelling for inspiration/Engineering the fashion show and catwalk collection /Soft Accessories collection co-ordinationAchievements/Working closely with the designer, keeping the collection relevant to the business and on brand/Re-positioning of the womenswear collection, gainning authority in the market and becoming a fashion referent/Creation of a consistent collections leading to sales growth with the support of a commited and experienced team/Actively involved in the brand communication campaigns and promotional events, press coverage improvement