Responsible for International Marketing strategy and development supporting BWW’s international operations in alignment with the Enterprise mission, vision and values. Functions as the liaison for franchise partners, vendors and enterprise partners to profitably grow and protect the BWW brand portfolio while delivering a customized ultimate social experience for sports fans that reflects the cultures and countries where our restaurants and operations reside, while also focusing on enterprise brand alignment.

Responsible for providing strategic direction to 3M Latin America subsidiaries for the Nexcare™ and Futuro™ Strategic Brands. I ensure regional business alignment to drive CHC division growth. Communicate and execute the division strategy, while managing the specific country needs, issues and requests. • P&L responsibility & Operating Income of for L.A.• Lead cross functional meetings for the development of the Futuro ™ Health Supports L.A. packaging and marketing plan launch in 2012. • Lead subsidiaries with the launch of new Nexcare ™ line extensions in adhesive bandages, tapes and dressings with a 12% growth vs. prior year. • Leads CHC LA's development of the strategic and operational business plans. • Represent Latin America in global business strategic planning, providing input on new product, competitive intelligence and voice of the customer. • Identifies, develops, and maintains new sales opportunities for 3M CHC brands in L.A. • Ensures corporate, business group, and division business development, sales and profit objectives are met or exceeded. • Obtains subsidiaries’ input to develop area strategic plan, in alignment with divisional strategic plan. • Communication of the Strategic Plan will be an ongoing partnership agreement with LA CBG Director and Division's VP. • Work closely with the subsidiary CHC Business Leaders and the CBG Country Business Leaders in order to accomplish common goals. • Provides leadership, coaching and direction to Latin America countries and subsidiary personnel. • Actively reviews of dashboards, goal trees, hoppers, active projects, and replication opportunities. • Understands Latin America consumer and customer market needs and industry trends. • Lead regional/local cross functional teams (Marketing, Sales, Manufacturing, Regulatory, Quality, Lab, Business etc.) to develop strategy and execution plans for localization initiatives.

Responsible for the Mederma Brand for North America which includes developing of Business Brand Plans covering all elements of business management, product development, advertising, consumer and trade promotions, consumer research and pricing.• Won Best Supporter award by Central Strategic Marketing at Headquarters, Germany.• Responsible for the Mederma ® sales of $36MM and a publicity budget of $16MM.• Successful launch of Mederma ® Cream Extra SPF30 obtaining sales + of 500% over budget.• Brand grew vs. prior year 26%. Implement life cycle management plans as appropriate.• Approve concept proposals, development, evaluation and execution of promotional programs as: conventions and trade shows, adv. campaigns, communication strategies & product launches. • Contribute with valuable information that increases knowledge of the market place and business environment. Setting and achieving realistic brand profit, sales and market share objectives. • Capitalize on opportunities generated by local initiative while supporting and contributing to the brand strategy. Set pricing to meet revenue and profitability goals.• Analyze market research data providing significant input preparing reports to communicate the sales force market opportunities. Press participation at media tours. • Establish and maintain good interpersonal/professional relationship with creative and media agencies in order to execute adequate brand campaigns and marketing strategies.• Work with external third parties to assess partnerships and licensing. • Establish new products to market by analyzing proposed product development programs and developing marketing direction. • Lead strategy and execution for Advisory Boards and conferences. Provide marketing insight and strategy to Medical colleagues for clinical trials, publications and medical Education.

(Previously at Pfizer CHC before J&J acquisition in 2006)Responsible of Adult Skin Care – Beauty Brands: Neutrogena, Aveeno, Lubriderm, Clear & Clear and others. Developed Marketing Plans, Campaign Strategies, Media Planner, P & L, Advertising & Promotion. Managed Skin Care Medicated and Personal Care Brands; Bengay®, Lubriderm®, Desitin®, Cortizone®, Neosporin® and Purell®. Eye care experience from 1995-2002 was responsible for Visine® Eye Drops OTC line. Successfully launched Allergy, Dry Eye Rewetting Drops and Contact lens line extensions.• Development & Business Reviews: Active participation in S&OP meeting process• Co-owns delivery of Vol/GP/MNI and supports execution of Franchise initiatives in Country• In-depth understanding of the competition, obtaining information on new product launches and brand strategies.• Responsible for new product launches and fulfillment of all regulatory standards• Financial Analysis at an SKU, brand and category level (P&L & BS)• Manage business within assigned budget• Prepare and ensure that the Regional Brand Plans and Strategies are fundamentally sound both short and long term and are applicable to all markets.• Provide timely inputs and coordinate the development of the annual Operating Plan.• Develop, with Product Managers input, promotional programs, advertising campaigns, communication strategies and product launches that are executable in all markets• Conduct Field Visits to the markets under responsibility to uncover opportunities, review feedback of programs, status of sales and competitive activities.• Coordinate Regional Market Studies, making sure results are shared and understood by all affiliates.• Develop Regional TV Campaigns by creating a new concept for the region or adapting productions from other countries.• Successful Launch of new products, revision of packaging due to sourcing, regulatory or other issues; Bengay Patch ‘2004 and Purell Hand Sanitizer ‘2005• Analyze A&P activities by country