- Implement a new strategy of sales with a new perspective from Dell Distribution- Grow the Distribution business 100% in 1 year from 2% of market share to 15% (2013-2014)- Double digit increases for the business in all accounts (2014-2015)- Expand our mix of products, selling solutions not only equipments.- Reestablish negotiations with important customers.- Implement a campaign of renovation for Dell image trough the IT Channel business.- Follow the marketing campaigns in order to expand the business with new channels.- Establish the sub-distribution program in Dell.- Create sales process according to Dell Policy.- Keep records and metrics for all results in order to establish a way to do business not only for the segment for all company.- Implement an sales strategy for servers in order to penetrate the Distribution segment and grow the market share.- Introduce and grow the S&P, software and services business (cross selling)

- Increase the market share in the Wal-Mart group account 120%.- Duplicate the revenue and increase the margin in the business over all from the FY09 to FY10.- Handle huge accounts such as Telmex group (including all Telmex in LA and America Movil), Wal-Mart group (Sams Club, Wal-Mart & Bodega Aurrera), Office Max, Costco, Comercial Mexicana &Liverpool.- Be the #1 brand in Telmex, leading the sale out during 2009 & 2010- Implement the Ocean shipments with the top 5 retailers in order to reduce costs for Dell and prices for Retailers, generating a better offer for final customers.- Reduce the lead times in our deliveries 50% trough a good tracking of all the units in factory- Coordinate in conjunction with the Marketing team huge advertising campaigns and promotions inorder to grow the brand in the market- Provide support with new retailers to ensure the correct implementation of the brand and help toprepare a good sales strategy to ensure the successful.- Improve internal processes such as invoicing, order entry and delivery to ensure the correct and better way to do business with all customers.

- Reduce time lines on the shipment release from customs (shipments by air & shipments by truck)- Ensure the correctly and efficiently way to release all the shipments from customs (legally speaking) and manage the delivery from customs to Dell warehouse.- Provide support regarding all the things related with international trade (exports & imports)- Owner of all the commercial product certifications (NOM, COFETEL certifications, etc.)- Track special shipments for important deals- Implement tools for better tracking of all the air way bills and land way bills.- Implement a new commercial invoice format (an easier format for the product release from customs)- Manage all the internal and external audits regarding of International Trade.