Chief Operating Officer
Current• Coordinated in close collaboration with four managers to ensure compliance with due process at all stages in the following departments: procurement, marketing, customer service and sales.• Developed and executed the annual strategic plan, which after five that resulted in a 15% increase in revenue and a 20% increase in customer satisfaction.• Responsible for organizing and managing +10000 SKUs with an inventory turnover ratio increase of 2% YoY. • Successfully planned the CRM implementation and implemented an e-marketing strategy on digital platforms, supported by Google Analytics and Salesforce. Resulted in a revenue increase of 34 %.• Developed product strategies and roadmaps consistent with the vision of the company and the guidelines of the portfolio of brands we represented, explaining variances, and suggesting corrective actions.• Led human capital to create a sports community, providing it with the latest sporting goods: bikes, skateboards, longboards, roller skates, skis, and snowboard gear.