•Designed and implemented the business and operational processes for the client-agency relationship.•Restructured different roles and responsibilities of the agency team.•Defined, coordinated and implemented the business strategy among the stakeholders (agency/Google).•Coordinated the launch of the international program Google Partners and collaborated in the design of strategies for B2B communication campaigns. Also coordinated the design of creative solutions, websites and elements of engagement, tracking, open rates, leads and conversion.•Coordinated interagency projects for design and development of Direct Marketing (DM) and electronic •Direct Marketing (eDM) elements.•Analysed data resources, operations and sales, and detected business opportunities to expand the existing portfolio within the account, as well as the presentation and negotiation of those proposals with the client.

• Led a startup team. Developed an online marketplace (pilot) for Mexican design objects.• Coordinated the Product / Market Fit validation, taking Chihuahua, Mexico City as a test market.• Recruited and selected the project team, members of Seattle, San Antonio and Chihuahua.• Designed team profiles based on Design Thinking and Lean Startup methods.• Designed and developed the Business Model of the project.

•Directed the first stage of the Corporate Redesign Process of the SAFLOSA Group.•Directed and executed the strategic planning. Also monitored the initiatives in order to achieve the strategic goals. •Designed and directed Innovation Strategies that increased the competitiveness of the SAFLOSA Group.•Developed and directed (temporary) the marketing department of the organization.•Designed and developed special projects reporting directly to the Administration Board.

•Managed the Strategic Planning Process of the SAFLOSA Group. •Developed a plan to generate new Business Units for the SAFLOSA Group.•Designed, developed and implemented Projects of Technological Development.•Coordinated Investment Projects via Mexican government funds (Conacyt, SE, etc.).•Managed connections with educational and governmental institutions for Technological Development projects.

•Developed diverse Growth Strategies.•Coordinated the 2009 strategic planning process of the SAFLOSA Group. •Developed a print media Advertising Plan. •Coordinated the development of new products of Private and Real brands.•Coordinated the Market Information and Analysis System.•Developed the Commercialization Model of the SAFLOSA Group (July, 2009).•Designed and developed Sophisticated Concepts of body lotion for the mid-range price segment.

•Designed and developed the Real Brand Reposition Project.•Developed, in conjunction with the Marketing Director, the Market Information and Analysis System.•Internally coordinated diverse Market Researches.•Developed, in conjunction with the Marketing Director, Marketing Plans for Retail.

•Designed and coordinated a Plan for Organizational Restructuring.•Coordinated diverse Costs Reduction Projects.•Developed Plans for Quality Policy, implementation of Statistical Process Control, access to Economies of Scale, Solution of Problems.