Javier Sordo Email & Phone Number

Bilbo, Pv, Es

Bilbao-Bilbo, País Vasco / Euskadi, España

• Co-founded beXReal to lead the integration of AR/XR technologies in the Industry, Construction, and Healthtech sectors, driving innovative solutions that enhance operational efficiency and user experience.• Develop and execute commercial and marketing strategies to position beXReal as a leader in Immersive Digital Twins, optimizing industrial and healthcare processes with cutting-edge technologies.• Manage multidisciplinary teams focused on innovation and delivering tangible results through close collaboration with clients and strategic partners.

Bilbao, País Vasco / Euskadi, España

A non-profit Foundation part of the MiTEF Global based in Cambridge, dedicated to fostering innovation and entrepeneurship worldwide, and connecting it back to the MiT ecosystem

Donostia-San Sebastián, País Vasco / Euskadi, España

• As a technology transfer manager, led the evaluation and valuation of technological assets developed by the center, crafting business plans and exploitation models to optimize commercialization.• Responsible for planning and executing strategies to present technological assets to investors, clients, and organizations, ensuring effective licensing and technology transfer agreements.• Provided strategic advice to researchers and technicians on the commercialization of technologies at various levels of technological maturity (TRL), including sourcing funding and grants to support asset sales.

Donostia- San Sebastián

• Defined the commercial and product strategy for Tumaker, a leading 3D printing technology startup, opening international markets in Europe and Latin America.• Negotiated strategic agreements with major distributors and key partners, including collaboration with Microsoft to integrate 3D printing solutions into the education sector.• Led a dynamic and multidisciplinary commercial team, implementing Trade Marketing tactics and CRM tools to drive sales and maximize ROI

Alicante, Madrid, Bilbao, Barcelona, España

• As Key Account Manager, directed the strategic management of brand category and Trade Marketing for key regional clients.• Led sales teams focused on maximizing all commercial levers, using Business Intelligence analysis and KPIs to optimize profitability and operational efficiency.• Developed and implemented best practices nationally to improve commercial performance and customer experience.

Bilbao Area, Spain

Taught classes in the MUMA (Master's Degree in Advanced Marketing) and the Master's in International Marketing, focusing on sales management, KPI analysis, category management, and international marketing strategyhttps://www.deusto.es/cs/Satellite/deusto/es/masteres/estudios-masteres/17630/profesor

Bilbao-Bilbo, País Vasco / Euskadi, España

• Managed a sales team at Decathlon, overseeing the management of the business unit's profit and loss account and consistently achieving national sales growth.• Negotiated directly with the purchasing department and established strategic commercial relationships with key clients, including local sports organizations

Brussels Area, Belgium

Participated in a key project to optimize communications in the Directorate-General for Enterprise, evaluating and proposing improvements to the communication system through various tools and platforms.

Brussels Area, Belgium

Planned and coordinated trade missions for Spanish companies expanding internationally, performing interpreter and logistical support roles to ensure the success of commercial initiatives.

Barcelona Area, Spain

Supported the National Accounts department at Unilever by providing KPI analysis, preparing commercial reports, and assisting in organizing events and product presentations.

Advanced Management Program

Pdd (Programa De Desarrollo Directivo)

Executive Master, Marketing And Advertising

Ba & Masters Degree, Business Administration

Grado, Psicología

Master'S Degree, Pnl (Programación Neurolingüistica)

Diplomatura, Arte Dramático/Teatro, General