Javier Torrecilla Email & Phone Number

Dubai, Ae

Madrid

As Head of Online Sales, I lead the performance of a sales channel that contributes +40 million euros to the bottom line of 35 leisure parks in 7 European countries.My role reports to the General Management of Aspro Parks.Areas of responsibility: E-commerce:• Follow-up and analysis of online sales, with proposals for action.• Configuration and maintenance of the online sales platform and products for sale.• Creation and approval of promotions according to… Show more As Head of Online Sales, I lead the performance of a sales channel that contributes +40 million euros to the bottom line of 35 leisure parks in 7 European countries.My role reports to the General Management of Aspro Parks.Areas of responsibility: E-commerce:• Follow-up and analysis of online sales, with proposals for action.• Configuration and maintenance of the online sales platform and products for sale.• Creation and approval of promotions according to budget.• Optimization of sales and generation of proposals to increase conversion.• Incident and technical problem management together with the Applications department.Business Intelligence and Reporting:• Data import control for its correct visualization in QLIK.• Generation and monitoring of automated online sales reports.• Support in the implementation and configuration of the group's new channel and sub-channel structure.• Web behavior analysis through Google Analytics.Sales Digitalization Projects:• Follow-up of the fulfillment of the agreements reached with partners.• Budget control.• New product management and delivery tracking.• Approval of content, designs and creativities.• Control and monitoring of KPIs and sales breakdown by channel.• Conclusions and evaluation of the project. Show less

Madrid, Spain

As an E-commerce and Digital Marketing Specialist, I assist in the execution of marketing and sales digitalization strategies.Projects in which I have participated:• E-commerce: identification of opportunities to improve online sales potential and supervision of the derived technical developments, leading to their successful implementation in production.• Customer experience: design and launch of an automated system to evaluate customer experience, improving customer… Show more As an E-commerce and Digital Marketing Specialist, I assist in the execution of marketing and sales digitalization strategies.Projects in which I have participated:• E-commerce: identification of opportunities to improve online sales potential and supervision of the derived technical developments, leading to their successful implementation in production.• Customer experience: design and launch of an automated system to evaluate customer experience, improving customer satisfaction and loyalty.• Business Intelligence: definition the needs of the Marketing department in the project of the group's business intelligence platform, Qlik.Additional responsibilities:• Configuration of the online store and troubleshooting.• Creation of email marketing campaigns and customer database management.• Support to the centers in website content management, local SEO and social networks.• Management of paid media campaigns and social ads in collaboration with agencies.• Sales analysis and revenue management. Show less

Paris

As an Attractions Operator at Disneyland Paris, I had the privilege of being part of the team in charge of delivering exceptional visitor experiences over a three-week period. During this experience, I actively consolidated and applied my French skills by interacting in a multicultural environment.My role at the heart of the theme park provided me with valuable exposure to Disney's standards of customer service excellence. I actively contributed to the creation of magical moments for… Show more As an Attractions Operator at Disneyland Paris, I had the privilege of being part of the team in charge of delivering exceptional visitor experiences over a three-week period. During this experience, I actively consolidated and applied my French skills by interacting in a multicultural environment.My role at the heart of the theme park provided me with valuable exposure to Disney's standards of customer service excellence. I actively contributed to the creation of magical moments for visitors, participating in world-class operational practices that have enriched my professional perspective of the entertainment industry. Show less

Madrid, Spain

Performance of operational tasks in the Marketing, Sales and Quality department of the Teatro Real in Madrid.Reporting directly to the Director of Marketing, Sales and Quality of the Teatro Real.Responsibilities included:• Configuration of events and products in the sales platform of the Teatro Real.• Creation and programming of newsletters and other communications to external audiences.• Customer database management.• Design and implementation of the… Show more Performance of operational tasks in the Marketing, Sales and Quality department of the Teatro Real in Madrid.Reporting directly to the Director of Marketing, Sales and Quality of the Teatro Real.Responsibilities included:• Configuration of events and products in the sales platform of the Teatro Real.• Creation and programming of newsletters and other communications to external audiences.• Customer database management.• Design and implementation of the customer experience evaluation system and customer service channels.• Marketing of the product 'El Real en Pantalla' to local cultural spaces and public institutions.• Operational management of the Teatro Real's online store.Tools used: Salesforce, Marketing Cloud, SecuTix, Microsoft Office, Google Suite. Show less

Madrid, Comunidad De Madrid, España

Internship within the Sales, Marketing and Quality department at Teatro Real, the opera house of Madrid.

Madrid Area, Spain

Operation of the venue's mechanical attractions. Tasks included:• Rigorous compliance with the operating manuals of the attractions, always with safety as the top priority.• Welcoming and attending to the visiting public in order to ensure a positive and pleasant experience during their stay in the park.

Madrid, Spain

Optimization of the company performance in the Balearic Islands market within the account management team. Tasks included:• Advising hotelier partners in their revenue management and sales strategy.• Commercializing and negotiating the product mix that Expedia Group has at the disposal of the partners.• Following up the local touristic market trends through internal reports generated with big data.• Training the partners in the usage of the internal platform used to… Show more Optimization of the company performance in the Balearic Islands market within the account management team. Tasks included:• Advising hotelier partners in their revenue management and sales strategy.• Commercializing and negotiating the product mix that Expedia Group has at the disposal of the partners.• Following up the local touristic market trends through internal reports generated with big data.• Training the partners in the usage of the internal platform used to manage their property, "Expedia Group Partner Central".• Supporting the partners in the property closures during the State of Alarm decreed by the Spanish Government in response to the COVID-19 pandemic.Day to day tools include: Salesforce, Tableau, Microsoft Office, Slack and BlueJeans Show less

Barcelona Area, Spain

Development of a project for one of the collaborating theme parks of the platform, which consisted in a thorough customer experience analysis. The project consisted of:• Statistical analysis of the quantitative variables in the reviews with SPSS software.• Qualitative analysis of the texts in the reviews with Atlas.ti software.• Triangulation of both methodologies (quantitative & qualitative) and extraction of useful insights and specific proposals.• Production of a 100 page… Show more Development of a project for one of the collaborating theme parks of the platform, which consisted in a thorough customer experience analysis. The project consisted of:• Statistical analysis of the quantitative variables in the reviews with SPSS software.• Qualitative analysis of the texts in the reviews with Atlas.ti software.• Triangulation of both methodologies (quantitative & qualitative) and extraction of useful insights and specific proposals.• Production of a 100 page report alongside with an infographic that illustrated the main conclusions. Show less

Master'S Degree In Marketing And Sales Management

ESIC Business & Marketing School is a leading educational institution in the field of marketing studies in Spain. The Master's Degree.

Bachelor In Psychology, Psychology

IE University is a leading business school not only in Spain, but in Europe. Up to 75% of the student body represents more than 130.

Bachelor In Psychology, Business Administration And Management, General

Academic semester stay within the Erasmus+ program in one of the largest and most innovative international universities in Germany..