Javier Valbuena Email & Phone Number

Barcelona, Ct, Es

Barcelona

Tracking and measurement of the Spanish VGRR market, giving dimension to the different factors that have an impact on the market dynamics, through the use of different data sources, external and internal, sharing final insights with the LTM and the different stakeholders of the company (internal client, Belron group).Design, execute and deliver key market research projects and translate key insights into business-relevant knowledge.Media: monitoring and optimization of communication campaigns. Media efficiency through the implementation, monitoring and optimization of MMM, Xmedia models.Build a 360 B2C and B2B vision, integrating the different sources of market information (consumer, mediators, insurers), internal (operations, sales, productivity), monitoring of brand health, NPS, competition, macro-economic and mobility indicators, to have a complete understanding of market performance.

Barcelona, Cataluña, España

Consultancy focused on research, insights and strategic marketing, offering different business solutions in the Healthcare sector.• Responsible for innovation and new developments• Responsible for studies: adhoc & tracking, innovations/new opportunities, strategic studies (base studies, ATUs, patient journey, brand equity), monitoring of promotional activity/touchpoints.

Barcelona, Cataluña, España

Research-based consultancy delivering insights to clients that are of strategic implications, covering qualitative and quantitative methodologies, in B2C (Fmcg, e-mobility, Healthcare) and B2B.

•Management of local and multinational accounts in Europe, LATAM in up to 10 markets.•Responsible for the continuous brand tracking of large accounts, helping the growth of their brands in the long term, with tactical and strategic recommendations. Manage end-to-end research projects. From commercial management, project and budgeting, to the implementation and monitoring: questionnaire design, integration of different sources (media, sales, latest trends, benchmarks) and innovative ways of generating insights (AI, neuroscience: eye tracker, facial and voice recognition, bots), analysis and periodic storytelling presentations and workshops to share the key insights to the end customer (marketing teams, media and advertising agencies).  Improving the efficiency, both for the client and for Kantar, of brand tracking according to the strategic needs of the client in their different brands and categories. During periods of 10-12 years, participating in the growth of brands, providing actionable consumer insights contributing to the increase of brand image /equity significantly over time, being reflected in sales.•Responsible for the measurement and optimization of communication (traditional, online) and media optimization (Xmedia, digital pre-test, BLI, Context Lab: brand impact of digital content in different context). Helping the development of communications with high levels of notoriety, recognition and efficiency (ROI, sales). Top 10/30 level best ads in the country. Achieving campaigns with high levels of integration, synergies between the different media (ATL, BTL).

Barcelona, Cataluña, España

•Management of brand studies, communication and adhoc (development of innovations -pack, product concept-, strategic studies) in key FMCG accounts (Unilever, Ferrero, Affinity), automotive (Volkswagen, SEAT), financial services (Zurich), pharma/OTC, consumer care.•Responsible for brand health tracking and advertising of large accounts (local and multinational) helping the growth of their brands. Developing, implementing and monitoring the different adhoc studies, communication and brand tracking, providing experience for more than 10 years and achieving double-digit business growth. Contributing to the development and improvement of the brand through continuous innovation (new concepts and packs, in store implementations/best decision tree, customer journey, mystery shopper, ideal product design and price elasticity).

Barcelona, Cataluña, España

• Bachelor's Degree in Marketing Research and Techniques: sessions on advertising pretest in the subject of Communication Research. • Work teams for the creation of the master's degree IL3 UB Marketing Area.

Barcelona, Cataluña, España

•Research-based consultancy delivering insights to clients that are of strategic implications. Responsible for adhoc studies in local and multinational clients, covering qualitative and quantitative methodologies, in B2C and B2B.

Barcelona, Cataluña, España

Adhoc and CX studies

Master'S Degree (Licentiate), Marketing And Market Research

The general objective of this degree is to provide specialized training in marketing and market research, to meet social and business.

Degree In Economics And Business Administration