Javier Valentin-Castillo Email & Phone Number

New York / Ne And Se

Oversaw the Sales and Pricing programs for the General Trade and manage the sales teams based in the NE/SE U.S. regions.Supported the Sales and Marketing efforts of Vitarroz’s sister companies North Shore Bottling and Iberia Foods since 2017. • Supervised 9-14 sales brokers based in the NE/SE regions by setting task expectations regarding forecasting, marketing support, and accounts collections, exceeding project deadlines by 85-90% depending on the season.• Established sales/pricing strategic goals for marketing programs to increase exposure, distribution, and profitability, managing marketing budgets ranging 3-5% of item costs in accrual funds assigned by the Top Management.• Arranged and tailored a specific marketing program according to the clients’ structures and consumer base orientation; programs are deemed successful in the case of increasing sales by 10-28% and expanding market share by 15%. • Developed and increased the visibility of 20+ private label categories for 40+ major retailers, outsourcing packaging material to improve quality and reduce expenses by 5%. • Identified distance, weight, and traffic factors in maintaining expenses within the assigned budget and improving the delivery routing schedules, maintaining a 98-100% positive score.• Implemented the sales commission program to incentivize team members and exceed sales expectations.

Miami, Florida

• Supervised the progress of 5 sales employees to oversee a territory in Miami-Dade County, Florida to expand the sales profitability of each account, ensuring the goals and forecasted numbers were accomplished on time. • Improved the communication between the retailers and company departments, conducting HQ business presentations. • Ensured the sales team collected payments from each customer accounts.

Florida, United States

• Acted as the Key Account Manager for Publix and Winn Dixie Sales; liaised with owners to evaluate inventory on hand compared to the actual case movement and executed marketing strategies at the store level. • Increased sales by 50% on the Winn Dixie account and achieved brand recognition/acceptance into the Independent.

Miami Florida / Guaynabo Puerto Rico

Oversaw the strategy development and execution for growth/profitability for one of the largest food and beverage manufacturers in the Caribbean and US. • Managed 20 sales/merchandising employees based in the SE, NE, and Texas regions to coordinate the operations of inventory, logistics, and sales.• Crafted business presentations for contracted broker companies interested in investing in the domestic and Hispanic markets, increasing sales over 70% during a 13-year time frame. • Expanded the distribution by evaluating consumption data and participating in different channels of events (Food and Trade Shows), allocating $250-500K per year for different Media Channels and Retailer Incentives.• Formed a robust supply chain logistics network and established demand-led forecasting for distribution center replenishment, maximizing ROI and achieving 100% of all targets. • Executed business reviews and conducted PowerPoint and Excel Presentations on the profitability margins of 11+ retail and wholesaler accounts, including Walmart, Publix, WD, Krasdale, GT, Save a Lot, Sam’s Club, and Costco.• Supported the Credit and Customer Service Departments in their mutual closures and operations.

Puerto Rico

• Ensured the operational efficiency of 48 gas stations between the owners and the company by selling automotive products, collecting monthly rents, and maintaining CPC policies/regulations. • Cultivated strong relationships with all gas station operators to improve productivity and synergy.

Bba, Business, Management, Marketing, And Related Support Services

High School Diploma, Honor Graduate