Well Before (HonestPPE.Supply) is on a mission to provide the world with accessible and affordable PPE shipped quickly straight to their door. Well Before is a company founded by Performance Agency.

Performance Agency is exactly what it sounds like. An agency built around a highly experienced team of media buyers that are heavily incentivized to get you real results and not just clicks or impressions. We help B2C brands, such as apps and ecommerce brands, diversify & acquire customers on Cost-per-Win™.Cost-per-Win™ (CPW) means you pay us only for actual, literal, tangible results and not a single cent otherwise. We work on any type of cost-per-acquisition or action (CPA) tied to engagement metrics that achieve growth and profitability.If you’re reading this chances are around 60-80% of your user acquisition budget is spent on Google, Amazon, Facebook or Apple. That’s really terrifying. Let us help you diversify by creating and ramping up your affiliate program, programmatic & native media buys, email marketing, SMS advertising, direct mail and many more ideas that we'll bring to the table. We’ll even build beautiful, attention-grabbing landing pages and creatives that entice an action from your customers. Sales, purchases, installs, leads – we do it all, with no BS or empty promises.

● Partnered with the owner of Date.com to develop new technology and establish new marketing initiatives to re-launch the Date.com brand, a subscription-based online dating service. MVP launched in seven months.● Directed the development of a new dating platform focused on scalability and reduction of operating costs.● New platform built using microservices architecture hosted on Google Cloud Platform, Golang, GraphQL, React, and BigQuery.

● Launched and established Bucksense, a proprietary advertising demand-side platform (DSP), generating $450,000 in MRR within the first eight months.● Planned and directed all aspects of product development and built an algorithm for automatic campaign optimization.● Oversaw a team of twenty-four direct reports based in New York, Madrid and Rome across sales, digital marketing, analytics, software development and IT.● Established and managed operations, sales, and marketing; oversaw onboarding of 250 clients in the first eight months.● Managed P&L and ensured alignment with budgets and forecasts.

● Acquired 60 million new customers worldwide for Acotel Interactive, a subscription-based mobile digital entertainment company.● Doubled revenue to $146 million (2008 to 2009) by creating a high performing marketing operation and supporting the company’s expansion in Latin America, Europe, the Middle East, and Asia.● Managed $25 million average annual advertising budget across various digital channels through desktop and mobile devices.● Attracted 3.1 million new customers in the first year.● Streamlined marketing function and procedures to enhance efficiency and contain operating costs.● Met with corporate auditors quarterly to review business trends, variations, contracts, and future expectations. Conducted yearly business budgeting and monthly reviews to account for actual vs. forecasted expectations.

● Managed mobile advertising for a subscription-based mobile entertainment company.● Directed the development of a system to automate media tracking and reporting, which helped optimize strategic decision making.

● Led digital marketing function for a subscription-based online dating service; managed eight direct reports.● Reduced customer acquisition costs to $45 from $75 in 2 years by expertly crafting targeted digital advertising campaigns.● Generated $500,000 in additional revenue within six months of developing new monetization strategies that leveraged first-party data of existing member base.● Improved conversion rate and campaign ROAS through comprehensive multivariate and a/b testing approaches.● Increased customer’s lifetime value by implementing retention strategies which reduced monthly churn to 25% from 47%.

● Established e-commerce strategy and operations for Mattress.com.● Drove online sales from $0 to $4.5 million in 4 years through early adoption of SEM; managed a $300,000/month advertising budget.● Directed website designers and software engineers.