Data Management, Digital Analytics y Programatic Buying para todas las agencias Grupo P LATAM

A cargo de la operacion de RedMas en Perú, liderando el equipo comercial y generando ingresos de ventas publicitarias para plataformas digitales de AUDIO y MOBILE como productos principales.

Accomplishments- Media and Commercial alliances (IAB Perú - Mercado Negro)- Increasing over 50% in up-selling products to actual customers of the company.- Increasing over 15% of new costumers.Functions:- Developement and supervision of the commercial strategy.- Developement of the commercial area (process and team).- To get new customers for the company.- To increase the fee of actual customersCustomers:- Jockey Plaza- Centrum- UPC-… Show more Accomplishments- Media and Commercial alliances (IAB Perú - Mercado Negro)- Increasing over 50% in up-selling products to actual customers of the company.- Increasing over 15% of new costumers.Functions:- Developement and supervision of the commercial strategy.- Developement of the commercial area (process and team).- To get new customers for the company.- To increase the fee of actual customersCustomers:- Jockey Plaza- Centrum- UPC- PROMART- Rosatel (Perú, Chile y México)- Divercity- IAB Perú- Pilot- Universidad Wiener- Instituto Avansys- Kukyflor- Canal J- Mr.Sushi- Chifa Express- Jockey Salud- Bquate- Cruzada Vial Show less

Teacher in Business Administration and Industrial Engineering schools, teaching undergraduate courses such us Product Strategy and Marketing and Market Research.

Devolopement of the digital communication plan and brand management of Mientorno.com, the first freemiun Geobusiness Platform in Latin America.Handling key accounts, development and control of the business strategy, development agreements and strategic alliances, creating and monitoring indicators for measuring business objectives, competitive analysis, development and implementation of business intelligence companies.

Brand and consumer profile analisys. Creation, planning, implementaiton and monitoring of online (web and social networks) and offline (print, radio and television) advertising campaigns. Planning and development budget and marketing plan. Competition and sales analisys. Negotiation of branding and promotional campaigns with other brands. Organization and supervision of sponsorship and corporate events. Planning and execution of BTL advertising activities and brand reinforcement.