Recently moved to Barcelona to open our first branch abroad.núcleo D, Full Service Digital Agency 📍 Barcelona 🇪🇸 : http://nucleod.es/Digital Strategy, Media Planing and Buying, SEM, Social Media, Creative & Content.Google Partner Agency.

Founder & CEO of núcleo D, Full Service Digital Agency - www.nucleod.com.ar Digital Strategy, Media Planing and Buying, SEM, Social Media, Creative & Content.We work for Renault, L'Occitane, Sogefi Filtration, Fortinet, Nintendo, Raffo (Pharmaceutical), Nintendo, ROKU & Turtle Beach among others.📍 Buenos Aires 🇦🇷 : http://www.nucleod.com.ar/

Representante de la periodista, escritora, presentadora y conferenciante Samanta Villar. Es conocida internacionalmente por su periodismo en primera persona. Ha sido galardonada con el Ondas, la Antena de Oro y la Antena de Plata, entre otros premios. A cargo de la negociación, coordinación y seguimiento de las colaboraciones con marcas, conferencias, conducción de eventos corporativos, branded content, y redes sociales.

Accounts: Philips (Consumer Lifestyle), Lacoste, LVMH, Claro (Mobile Communications), Cepas (Gancia and many other brands of alcoholic beverages).I supervise the work of account executives.Main Responsibilities• Understanding the Clients’ needs and the impact of all communication channels on the brand.• Strategic Planning.• Mentoring AEs from scratch (Young Professionals Programme).

In August 2011, I was officially appointed Head of Clients, handling the DIRECTV Regional Team and being responsible for the brand´s communication in seven countries.Main Responsibilities• Quantitative and Qualitative weekly review conference calls.

I was assigned DIRECTV, a performance-oriented client.Main Responsibilities• Delivering campaign strategies. • Media negotiation and buying.• Campaign performance analysis and optimization. • Weekly reporting to local client.January 2011: We started to add some other countries to the DIRECTV account and by March we had already taken over seven countries, Argentina, Chile, Colombia, Peru, Uruguay and Puerto Rico. Two Junior AEs were hired and… Show more I was assigned DIRECTV, a performance-oriented client.Main Responsibilities• Delivering campaign strategies. • Media negotiation and buying.• Campaign performance analysis and optimization. • Weekly reporting to local client.January 2011: We started to add some other countries to the DIRECTV account and by March we had already taken over seven countries, Argentina, Chile, Colombia, Peru, Uruguay and Puerto Rico. Two Junior AEs were hired and I started mentoring them. I became responsible for the work and supervision of Havas’ AEs in Peru, Chile and Colombia.AWARDS: March 2011. We were awarded with the Icon Award, an Havas Digital Internal Award, for the best use of Data and Analytics with the DIRECTV on Sale Campaign. Show less

Accounts: BBVA (Banking), Bimbo (Bakery), Reckitt Benckiser (Household, Health, Personal Care Consumer Products), Bonafide (Coffee & Chocolate) and Lacoste.At that time, there were only five people in the Media Contacts’ Accounts Team.Responsibilities• Online media plan development.• Data research and analysis, using ComScore, EGM, Google Insights, Google Adwords.

Graduate Teaching Assistant School of Advertising Universidad Argentina de la Empresa (Argentine Business University)Courses: Methodology in Advertising, Globalized Advertising, Introduction to Advertising, Introduction to Marketing, and Dissertation.

Triple Impacto, The largest BTL company for corporate events in Buenos Aires.ResponsibilitiesCorporate account managementBTL campaign support and follow-up.Product, advertising and NTA presentations.Website creative design, newsletter and data base.Accounts: American Express, Deloitte, Hewlett Packard, Procter & Gamble, YPF and Sancor Insurance, among others.Achievements: Carried out the implementation of ISO 9001:2000 quality management certification.

ResponsibilitiesSchedule planning and support.Sales of Ad space in Spain, Mexico, the United States and Argentina.Adserver administration.Managed web development, content and design.AchievementsSuccessfully turned around the loss-making unit, winning accounts such as Tanqueray, Ford, Biotherm, HBO and American Airlines.

Chayanne (Latin Pop Artist) World Tour 2002

Arnet Internet Service Provider AchievementsOn my own initiative, I managed to turn around 80% of the cancelations by clients in Capital Federal and Greater Buenos Aires.