Javier Cheng Email & Phone Number

Taiwan

New Taipei City, Taiwan

Spearheaded brand management for ViewSonic Education, driving cross-cultural market positioning across APAC, the US, and the EU through strategic CRM and SEO initiatives.Developed go-to-market strategies and led marketing plan localization for educational solutions, achieving a 30% growth in brand visibility and a 15% boost in user engagement.Led trilingual cross-functional teams executing data-driven campaigns aligned with business goals, increasing asset localization rate by over 80%.Established scalable frameworks for global campaigns, integrating data analysis for continuous optimization and localization relevance.

New Taipei City, Taiwan

Developed an acquisition and conversion strategy for the myViewBoard SaaS ecosystem, increasing our acquired user base by 400%.Architected a scalable SaaS model for myViewBoard, enhancing revenue potential and creating value-added channels for end-user engagement.Led product marketing initiatives to drive user growth, focusing on tailored messaging and feature adoption across key markets.Devised and executed data-driven engagement plans, optimizing user retention and satisfaction through CRM and targeted product education.

Taiwan

Built digital infrastructure to enhance end-to-end user experience and maximize efficiencies across digital platforms.Developed a digital acquisition strategy leveraging online and social media channels, increasing lead generation and conversion rates by 139%.Created targeted strategies to drive co-branded credit card acquisition, strengthening brand partnerships and customer loyalty that contributed to 20% growth in billed business. Identified and activated new channels to engage potential customers effectively, expanding reach and boosting customer acquisition.

Phoenix, Arizona Area

#1 "Best in International Business" Full-time MBA (source: Financial Times 2011)#1 "International" Full-time MBA (source: U.S. News & World Report 2012)#1 "Potential to Network" (source: The Economist 2010)

Taiwan

Led a cross-regional team of marketing specialists to develop cohesive key visuals and templates, boosting asset adoption by 25% through consistent branding across APAC, EU, and North America.Enhanced global brand identity while reducing advertising costs by $100,000 by consolidating regional agencies and transitioning all product marketing and design in-house.Implemented an online communication platform for regional marketing managers to share insights and collaborate on cross-regional initiatives, increasing efficiency and reducing asset creation turnaround time by 40%.

New York City Metropolitan Area

Delivered creative solutions to resolve technical and service issues, driving additional quarterly sales of 100,000 units and achieving a product return rate below 5%.Provided expert consultation, education, and training on Apple products and services to business clients, increasing end-user repeat purchases from USD500 to $700.Contributed to Apple’s brand loyalty through a personalized approach, enhancing client relationships and establishing long-term customer retention.

Miami, Florida, United States

Developed targeted marketing materials, including PowerPoint presentations, flyers, posters, and magazine advertisements, to support attorneys in client presentations and brand positioning.Crafted visually compelling and persuasive content that strengthened client engagement, enhancing attorneys’ ability to communicate complex legal concepts.Collaborated closely with attorneys to align messaging with client needs, ensuring high-impact materials that increased client understanding and retention.t

Master Of Business Administration, Marketing Strategy Consulting

Bs, International Business & Marketing

International Relations

Activities and Societies: Chinese Student Association, Latin American Student Association Participated in Honors Study Abroad in China.