Javier Cheng

Javier Cheng Email and Phone Number

Global Marketing Leader | Business Development Expert | Driving Growth & Innovation in International Markets.
Javier Cheng's Location
Taiwan, Taiwan, Province of China
Javier Cheng's Contact Details

Javier Cheng personal email

About Javier Cheng

Driven by a passion for connection and growth, I'm a global marketing and business development leader with over a decade of experience in tech and fintech, having led impactful campaigns and initiatives across APAC, the US, and Europe. My approach isn't merely hitting targets but crafting strategies that resonate and drive measurable growth. From guiding cross-cultural teams to implementing innovative brand strategies, I'm all about creating sustainable, data-driven results that elevate engagement and build brands people trust. Fluent in English, Mandarin, and Spanish, I bring a unique ability to adapt and speak to diverse markets, making global impact second nature.I've had the privilege of working with dynamic teams and achieving results that surpass industry standards—whether leading ViewSonic's multi-region campaigns or enhancing digital acquisition for American Express. With an ENFP-A personality, I combine creativity and analytical thinking, helping companies navigate complex landscapes with agility and insight. Grounded in my experiences as the son of a diplomat, I've grown up across continents, which has equipped me with a deep appreciation for the nuances of international markets. I'm excited about the future and eager to collaborate with teams that value growth, innovation, and connection.

Javier Cheng's Current Company Details

Global Marketing Leader | Business Development Expert | Driving Growth & Innovation in International Markets.
Javier Cheng Work Experience Details
  • Viewsonic
    Global Education Segment Senior Marketing Manager
    Viewsonic Jun 2020 - Oct 2024
    New Taipei City, Taiwan
    Spearheaded brand management for ViewSonic Education, driving cross-cultural market positioning across APAC, the US, and the EU through strategic CRM and SEO initiatives.Developed go-to-market strategies and led marketing plan localization for educational solutions, achieving a 30% growth in brand visibility and a 15% boost in user engagement.Led trilingual cross-functional teams executing data-driven campaigns aligned with business goals, increasing asset localization rate by over 80%.Established scalable frameworks for global campaigns, integrating data analysis for continuous optimization and localization relevance.
  • Viewsonic
    Myviewboard Growth Team Lead
    Viewsonic Dec 2018 - Jun 2020
    New Taipei City, Taiwan
    Developed an acquisition and conversion strategy for the myViewBoard SaaS ecosystem, increasing our acquired user base by 400%.Architected a scalable SaaS model for myViewBoard, enhancing revenue potential and creating value-added channels for end-user engagement.Led product marketing initiatives to drive user growth, focusing on tailored messaging and feature adoption across key markets.Devised and executed data-driven engagement plans, optimizing user retention and satisfaction through CRM and targeted product education.
  • American Express
    Assistant Manager For New Card Acquisition
    American Express May 2013 - Dec 2018
    Taiwan
    Built digital infrastructure to enhance end-to-end user experience and maximize efficiencies across digital platforms.Developed a digital acquisition strategy leveraging online and social media channels, increasing lead generation and conversion rates by 139%.Created targeted strategies to drive co-branded credit card acquisition, strengthening brand partnerships and customer loyalty that contributed to 20% growth in billed business. Identified and activated new channels to engage potential customers effectively, expanding reach and boosting customer acquisition.
  • Thunderbird School Of Global Management
    Mba '12
    Thunderbird School Of Global Management Sep 2011 - Dec 2012
    Phoenix, Arizona Area
    #1 "Best in International Business" Full-time MBA (source: Financial Times 2011)#1 "International" Full-time MBA (source: U.S. News & World Report 2012)#1 "Potential to Network" (source: The Economist 2010)
  • Tpv
    Global Product Marketing Manager
    Tpv Jul 2010 - Jul 2011
    Taiwan
    Led a cross-regional team of marketing specialists to develop cohesive key visuals and templates, boosting asset adoption by 25% through consistent branding across APAC, EU, and North America.Enhanced global brand identity while reducing advertising costs by $100,000 by consolidating regional agencies and transitioning all product marketing and design in-house.Implemented an online communication platform for regional marketing managers to share insights and collaborate on cross-regional initiatives, increasing efficiency and reducing asset creation turnaround time by 40%.
  • Apple Inc.
    Marketing & Sales Specialist
    Apple Inc. 2009 - 2010
    New York City Metropolitan Area
    Delivered creative solutions to resolve technical and service issues, driving additional quarterly sales of 100,000 units and achieving a product return rate below 5%.Provided expert consultation, education, and training on Apple products and services to business clients, increasing end-user repeat purchases from USD500 to $700.Contributed to Apple’s brand loyalty through a personalized approach, enhancing client relationships and establishing long-term customer retention.
  • Yoss Llc
    Marketing Coordinator
    Yoss Llc 2006 - 2007
    Miami, Florida, United States
    Developed targeted marketing materials, including PowerPoint presentations, flyers, posters, and magazine advertisements, to support attorneys in client presentations and brand positioning.Crafted visually compelling and persuasive content that strengthened client engagement, enhancing attorneys’ ability to communicate complex legal concepts.Collaborated closely with attorneys to align messaging with client needs, ensuring high-impact materials that increased client understanding and retention.t

Javier Cheng Skills

Product Marketing Development Marketing Management International Business Strategic Partnerships Internships International Sales Sales Business Development Market Research Negotiation Competitive Analysis International Marketing Digital Marketing Integrated Marketing European Union Customer Relationship Management Strategic Planning Strategy Project Portfolio Management Entrepreneurship Marketing New Business Development Authorization Cross Functional Team Leadership Product Management Market Analysis Strategic Thinking Business Strategy Product Development Product Launch Marketing Communications Analytical Skills Strategic Communications Brand Management Marketing Strategy Wireless Crm Marketing Research Spanish

Javier Cheng Education Details

Frequently Asked Questions about Javier Cheng

What is Javier Cheng's role at the current company?

Javier Cheng's current role is Global Marketing Leader | Business Development Expert | Driving Growth & Innovation in International Markets..

What is Javier Cheng's email address?

Javier Cheng's email address is ja****@****ail.com

What schools did Javier Cheng attend?

Javier Cheng attended Thunderbird School Of Global Management, Florida International University - College Of Business Administration, Lehigh University.

What are some of Javier Cheng's interests?

Javier Cheng has interest in Surfing, Camping, Fixing Computers (Smart Phones), Gadgets.

What skills is Javier Cheng known for?

Javier Cheng has skills like Product Marketing, Development, Marketing Management, International Business, Strategic Partnerships, Internships, International Sales, Sales, Business Development, Market Research, Negotiation, Competitive Analysis.

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