• Led Home connectivity & digital security team, a vertical area directly interfacing with Vodafone Group, responsible for the business of the Home value added services (Super WiFi & Secure Net) commercialized on top of mobile & converged tariffs.⁣⁣• Defined router strategy and portfolio including commercial policies.⁣⁣• Built a cross company program to facilitate product & operational areas to be more efficient and generate savings in the fix business (purchases, forward & reverse… Show more • Led Home connectivity & digital security team, a vertical area directly interfacing with Vodafone Group, responsible for the business of the Home value added services (Super WiFi & Secure Net) commercialized on top of mobile & converged tariffs.⁣⁣• Defined router strategy and portfolio including commercial policies.⁣⁣• Built a cross company program to facilitate product & operational areas to be more efficient and generate savings in the fix business (purchases, forward & reverse logistics, self-installation…). ⁣⁣⁣⁣𝗠𝗮𝗶𝗻 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:⁣⁣✔️Increased up to €34m service revenues & 3,3m users for Home connectivity & digital security services, being the lead market within Vodafone Group in service penetration in the customer base and revenues.⁣⁣✔️Generated over €50m savings.⁣⁣✔️Created a new sales strategy leveraging in alternative channels like installers & technical support teams increasing by 115% monthly activations of Home connectivity products. ⁣⁣✔️Introduced Spain's first premium connected service linked to Wi-Fi 6, enabling technology monetization reaching 50k customers and €1m service revenues after 1 year from commercial launch.⁣ Show less

• Defined customer value proposition for Vodafone & non-Vodafone users including commercial offer and device portfolio selection. ⁣⁣• Designed sales channel distribution, commercial operations and commissions strategy to ensure targets achievement. ⁣⁣• Negotiated commercial targets with Central team, following up results delivery, analyzing deviations and implementing action plans if required.⁣⁣⁣⁣𝗠𝗮𝗶𝗻 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:⁣⁣✔️Launched a new brand for IoT products: “V… Show more • Defined customer value proposition for Vodafone & non-Vodafone users including commercial offer and device portfolio selection. ⁣⁣• Designed sales channel distribution, commercial operations and commissions strategy to ensure targets achievement. ⁣⁣• Negotiated commercial targets with Central team, following up results delivery, analyzing deviations and implementing action plans if required.⁣⁣⁣⁣𝗠𝗮𝗶𝗻 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:⁣⁣✔️Launched a new brand for IoT products: “V by Vodafone”, to connect users with the things they care about most (kids, home, pet, car, bag…). “V by Vodafone” family products showcased in the flagship furniture of the first Amazon pop up store open in Madrid.⁣⁣✔️Created a joint team between residential & business units to optimize B2B2C opportunities achieving €0,6m revenues in 6 months.⁣⁣✔️Launched Vodafone’s first commercial proposition for non-Vodafone customers, expanding commercial reach to Tienda Animal stores, Amazon or El Corte Inglés among others, and creating new acquisition opportunities.⁣✔️Led the implementation and compliance of General Data Protection Regulation (GDPR) for IoT services. Show less

• Negotiated and Managed partnerships for content services ⁣• Defined commercial offer including exclusive promos for Vodafone customers to drive differentiation & brand awareness to tariffs to generate incremental sales and reduce churn. ⁣• Coordinated go to market strategy working with Marketing & Brand teams and partners.⁣• Integrated partners in Vodafone systems including billing.⁣• Followed up activity and financial return analysis.⁣⁣𝗠𝗮𝗶𝗻… Show more • Negotiated and Managed partnerships for content services ⁣• Defined commercial offer including exclusive promos for Vodafone customers to drive differentiation & brand awareness to tariffs to generate incremental sales and reduce churn. ⁣• Coordinated go to market strategy working with Marketing & Brand teams and partners.⁣• Integrated partners in Vodafone systems including billing.⁣• Followed up activity and financial return analysis.⁣⁣𝗠𝗮𝗶𝗻 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:⁣✔️Led the first Netflix launch in the Spanish market through an exclusive agreement, revamped the Spotify Premium offering in the telco channel and introduced TIDAL into the Spanish market.⁣✔️Increased uptake rate 5 percentage points and reduced churn 2 percentage points in high tier tariffs where content was bundled.⁣✔️Positioned Spain as the leading market within Vodafone Group in adoption and growth in the content subscriber base. Show less