Director, Brand And Creative
Current• Responsible for the visual identity for Canadian Geographic and The Royal Canadian Geographical Society (RCGS) print and digital content. • Lead teams of designers, web developers, strategists, writers and photographers• Assignment photographer for Canadian Geographic• Ambassador for the RCGS travel partnerships• Photo editor for Canadian Geographic publications• Manage estimates for design projects• Schedule projects and assign tasks to the teams• Ensure jobs are completed on time and on budget• Select and hire new staff• Creation and commission of photo shoots, videography, photo essays, infographics, design elements for print and digital features.• Outsource resources management, including photographers, illustrators, and designers.• Wildlife and travel photography• Assist CEO, COO and editor-in-chief with strategic projects• Keep organization’s brands consistent and within graphic standards• Responsible for the overall look and feel, marketing, media and branding• Support the RCGS corporate identity and public awareness• Lead Photographer-in-Residence program with elite collaborators• Maintain our “brands” relevant and up-to-date.