- I lead the business transformation process working on its five pillars: customer, brand, talent, data and technology, with the main objetctive to adapt the company and all its business processes to new market drivers and a more demanding customer behaviour, especially intensified by the Covid-19 pandemic.- I promote the review of the entire value chain, from customer analysis, collection architecture, design system, supply chain, assortment by store, stock management and personalized… Show more - I lead the business transformation process working on its five pillars: customer, brand, talent, data and technology, with the main objetctive to adapt the company and all its business processes to new market drivers and a more demanding customer behaviour, especially intensified by the Covid-19 pandemic.- I promote the review of the entire value chain, from customer analysis, collection architecture, design system, supply chain, assortment by store, stock management and personalized sales.- I promote the review of brand values, product attributes, content strategy, customer management and physical stores model to reposition the brand as accessible luxury.- I redefine the omnichannel retail model, combining the commercial strategy with offline and online stores, El Corte Ingles off and on, franchises and marketplaces, leading the closure of physical stores to gain profitability and efficiency.- I sponsor the online platform change project (Salesforce Commerce Cloud) and I promote the review of the technological infrastructure and logistics model.- I lead the cultural transformation of organization to evolve from a hierarchical model to an agile structure working with OKR’s methodology. Show less

I create and lead the new Marketing (2004) and e-commerce (2010) departments. Member of the steering committee.I promote and define the strategy, implementation and management of the global e-commerce project (B2C and B2B). Responsible for the omnichannel strategy implementation. I sponsor the ecommerce platform change moving from a proprietary system to SAP Hybris.Strategy and marketing plans development, both national and international. I actively contributed to the growth of a… Show more I create and lead the new Marketing (2004) and e-commerce (2010) departments. Member of the steering committee.I promote and define the strategy, implementation and management of the global e-commerce project (B2C and B2B). Responsible for the omnichannel strategy implementation. I sponsor the ecommerce platform change moving from a proprietary system to SAP Hybris.Strategy and marketing plans development, both national and international. I actively contributed to the growth of a 294% of total sales in the period 2005-2010I had a key role in transforming a small company and unknown brand into a international business and a brand with a strong awareness in Spain and other European countries.. In 2019, the TENDAM Group bought the brand and has relaunched it in march 2021 based on the same brand values, image and customer bonds built during the time I was responsible of marketing. Show less

BRAND: TRAVEL CLUB FUNCIONES: ● Responsable de la estrategia de marketing e implementación de la comunicación multicanal (TV, marketing directo off-line y on-line, eventos). ● Establecimiento comunicación segmentada mediante el análisis de KPI´s, definiendo la estrategia de contacto e inversión por socio en función de su valor. ● Ejecución y creación del proyecto de e-business de la compañía.● Miembro del Comité de Dirección y coordinador de los Comités… Show more BRAND: TRAVEL CLUB FUNCIONES: ● Responsable de la estrategia de marketing e implementación de la comunicación multicanal (TV, marketing directo off-line y on-line, eventos). ● Establecimiento comunicación segmentada mediante el análisis de KPI´s, definiendo la estrategia de contacto e inversión por socio en función de su valor. ● Ejecución y creación del proyecto de e-business de la compañía.● Miembro del Comité de Dirección y coordinador de los Comités Consultivos de marketing mensuales con los responsables de marketing de los 5 accionistas: BBVA, Eroski, Iberia, Repsol y Telefónica.● Dirección del equipo de ventas (6 ejecutivos) desarrollando planes individuales para las 30 empresas asociadas con el objeto de captar, retener o incrementar valor de sus clientes.LOGROS:● Posicionar el canal on-line como principal canal de relación con los 5 MM socios del programa.● Reducir un 60% el call center, agilizando procesos, limitando costes y aumentando redenciones de puntos. Show less

- Consultoría de marketing relacional, CRM y comercio electrónico.- Responsable y representante español del Proyecto 360º. Proyecto internacional de integración de las distintas disciplinas de comunicación. Miembro del equipo europeo Knowledge Management Global.