Javier Guerrero Fonseca Email & Phone Number

Chile

Reading, England, United Kingdom

Develop and execute 3Shape UK&I marketing strategy and planLiaise with Global Marketing to localize global value propositions and marketing collateralManage of CRM and define initiatives to drive lead generation through online and offline channelsDriving digital activation of local marketing initiatives across channels Social Media platforms, Media partner advertising and Marketing AutomationCoordination of local commercial promotions Work closely with key 3Shape… Show more Develop and execute 3Shape UK&I marketing strategy and planLiaise with Global Marketing to localize global value propositions and marketing collateralManage of CRM and define initiatives to drive lead generation through online and offline channelsDriving digital activation of local marketing initiatives across channels Social Media platforms, Media partner advertising and Marketing AutomationCoordination of local commercial promotions Work closely with key 3Shape resellers to develop and execute marketing initiativesOrganize and lead exhibitions and events Show less

Santiago, Metropolitan Region, Chile

Develop new markets and strengthen position in current onesPromote sales of every business unitLead sales team

Santiago Metropolitan Region, Chile

Led and coordinate social housing projects Led a team of 3 to develop new modular products and definitive houses

Londres, Uk

Santiago, Chile

Transformed the product & marketing team by leading an organizational structure change, leading a team of 10+ direct and 20+indirect reports managing a portfolio of 30K SKU

Santiago, Chile

Implemented ERP in 3 companies of the group, and trained 20+ managers & directorsParticipated in cultural transformation, collaborating with 14 cross-functional managers of the region

Santiago, Chile

Reached 2015 & 2016 sales target, by introducing new product lines and suppliersLed project of new e-commerce, representing 5% of total sales in 2016Led a team of 20 people and managed a product portfolio of 25K SKU

Santiago, Chile

Reached 120%+ of 2013 and 110%+ of 2014 sales target, of 30% of total company businessManaged a marketing budget of £500K+ and a team of 3 business developersAchieved a 10% sales increase in the retail customer segment, by designing and implementing the first end-customer campaign

Santiago, Chile

Increased annual sales by 4% by creating and launching a portfolio of 10 new products (handling all 4P's)Managed a marketing budget of £150K+ and led a team of 2 marketing assistantsResponsible for sales forecast for manufacturing and product imports

Santiago, Chile

Responsible for marketing campaigns and handle of advertisement agenciesDesigned sales campaigns for the internal and external sales forceImproved brand awareness of wholesalers & distributors, by coaching and training 300+ external sales agents

Santiago, Chile

Launched and managed the first in-house loyalty program for Shell ChileManaged loyalty programs for other 2 accounts

Santiago, Chile

Developed and implemented along with the Peruvian subsidiary, the first loyalty program of the company, "Club Profesional Shell"Developed the image and structure of the loyalty program

Santiago, Chile

Customer service and support to Latam customers for global freight services

Santiago, Chile

Analysis and update of inventory for TNT Chile and TNT LatamAnalysis and information transfer to new ERP

Master Of Business Administration - Mba

Master'S Degree, Marketing

Activities and Societies: Selección de Futbol

Ingeniero Comercial, Business/Commerce, General