Javier Herrera Email & Phone Number

Bogotá, Bogota, Co

Bogotá, Distrito Capital, Colombia

• Led the Demand Planning & Supply Chain team, managing the Home Appliances division's sales forecasting and demand planning process across all sales channels.• Achieved sales growth exceeding 68% between 2019 and 2022 for the Home Appliances Division by addressing demand constraints and improving forecast accuracy.• Designed and implemented the 2022 sales forecasting plan, executing it with over 95% accuracy, avoiding channel constraints or excess inventory issues.• Led the demand… Show more • Led the Demand Planning & Supply Chain team, managing the Home Appliances division's sales forecasting and demand planning process across all sales channels.• Achieved sales growth exceeding 68% between 2019 and 2022 for the Home Appliances Division by addressing demand constraints and improving forecast accuracy.• Designed and implemented the 2022 sales forecasting plan, executing it with over 95% accuracy, avoiding channel constraints or excess inventory issues.• Led the demand consensus process with all key account managers (KAMs) and product managers, building the sales forecasting plan for the next 12 months and reviewing it every five weeks.• Developed sales forecasting tools for each KAM to be responsible for their planning, resulting in over 95% forecast accuracy, improved market share, and financial performance.• Collaborated with various departments (IBP), including sales and marketing, retail, finance, logistics, innovation, and warehouse, to ensure the input and output process after completing all planning. Show less

Bogotá, Distrito Capital, Colombia

• Designed and implemented a comprehensive training program for over 300 sales representatives nationwide, driving a 25% improvement in retention of technical and commercial knowledge as measured by internal assessments.• Led training sessions across five regions in Colombia, achieving 100% salesforce coverage annually from 2016 to 2018, with a 95% average participant satisfaction rate.• Launched a customized digital learning platform that increased access to training materials by 30%… Show more • Designed and implemented a comprehensive training program for over 300 sales representatives nationwide, driving a 25% improvement in retention of technical and commercial knowledge as measured by internal assessments.• Led training sessions across five regions in Colombia, achieving 100% salesforce coverage annually from 2016 to 2018, with a 95% average participant satisfaction rate.• Launched a customized digital learning platform that increased access to training materials by 30% and reduced operational costs by 15%.• Developed region-specific training strategies, resulting in a 20%+ boost in sales effectiveness in key markets.• Introduced innovative tools such as an Android-based app for handling customer objections, reducing resolution times by 40% and enhancing team confidence during negotiations.• Designed and executed technical and commercial training programs for product launches, ensuring 98% knowledge readiness among sales teams before market entry.• Facilitated interactive workshops for sales teams, leading to an 18% increase in conversion rates for premium products.• Collaborated closely with marketing and product departments to align sales team efforts with brand positioning and commercial strategies. Show less

Bogotá, Capital District, Colombia

• Achieved revenue and distribution growth: Led a team of 8 salespeople to deliver a 15% increase in revenue and a 4% growth in entry brand distribution (Nielsen Data – L&M and local brands) through improved product distribution and continuous tracking of sales execution.• Executed a successful product launch: Directed the introduction of L&M in the southern district of Bogotá, achieving 90% placement among target retailers and exceeding initial sales targets by 12% within the first 3… Show more • Achieved revenue and distribution growth: Led a team of 8 salespeople to deliver a 15% increase in revenue and a 4% growth in entry brand distribution (Nielsen Data – L&M and local brands) through improved product distribution and continuous tracking of sales execution.• Executed a successful product launch: Directed the introduction of L&M in the southern district of Bogotá, achieving 90% placement among target retailers and exceeding initial sales targets by 12% within the first 3 months.• Developed impactful trade programs: Implemented innovative trade marketing initiatives that enhanced product visibility at key points of sale, resulting in an 8% increase in sales for promoted items.• Built strong account relationships: Negotiated high-volume deals with top wholesalers, expanding distribution coverage by 16% and solidifying long-term partnerships in key markets.• Expanded brand footprint: Increased market penetration by adding new points of sale in underserved areas, contributing to a 4% growth in overall retail coverage.• Empowered team development: Delivered customized training programs to sales representatives, improving target achievement rates by 20% and fostering a culture of continuous growth. Show less

Bogotá

• Achieved significant market growth: Led a team of 10 salespeople to achieve a 14% revenue increase and a 3% growth in brand distribution (Nielsen Data – Marlboro and local brands) through strategic partnerships with wholesalers and enhanced trade execution.• Designed impactful trade marketing programs: Developed and executed trade marketing initiatives that increased in-store visibility and customer engagement, resulting in a 9% boost in sales for promoted products.• Launched premium… Show more • Achieved significant market growth: Led a team of 10 salespeople to achieve a 14% revenue increase and a 3% growth in brand distribution (Nielsen Data – Marlboro and local brands) through strategic partnerships with wholesalers and enhanced trade execution.• Designed impactful trade marketing programs: Developed and executed trade marketing initiatives that increased in-store visibility and customer engagement, resulting in a 9% boost in sales for promoted products.• Launched premium product extensions: Served as Marlboro ambassador for the introduction of a new product line in premium venues, achieving 100% adoption among targeted retailers within the first 2 months.• Optimized team performance: Introduced performance metrics that improved sales efficiency and were later adopted as best practices across regional teams.• Enhanced customer relationships: Fostered strong connections with key accounts and wholesalers, negotiating high-volume deals that expanded distribution channels by 12%.• Drove brand presence expansion: Increased penetration in underserved areas, contributing to a 3% increase in point-of-sale presence across the territory.• Maintained inventory and promotional readiness: Collaborated with demand planning and marketing teams to ensure product availability and timely execution of trade promotions, reducing out-of-stock risks by 20%.• Implemented sales training programs: Provided ongoing coaching and skill development for sales representatives, leading to an improvement in employee retention. Show less

Bogotá

• Expert in managing perishable FMCG inventory: Ensured optimal stock levels for fast-moving and time-sensitive products like cigarettes, minimizing product scrap by 60% and out-of-stock risks by 30% while meeting demand fluctuations.• Led cross-functional teams: Managed a team of 2 sales supervisors and 22 sales representatives, aligning efforts to achieve sell-in and sell-out targets, resulting in a 11% increase in sales performance across the territory.• Enhanced forecast accuracy:… Show more • Expert in managing perishable FMCG inventory: Ensured optimal stock levels for fast-moving and time-sensitive products like cigarettes, minimizing product scrap by 60% and out-of-stock risks by 30% while meeting demand fluctuations.• Led cross-functional teams: Managed a team of 2 sales supervisors and 22 sales representatives, aligning efforts to achieve sell-in and sell-out targets, resulting in a 11% increase in sales performance across the territory.• Enhanced forecast accuracy: Improved demand planning precision, achieving a 96% in forecast accuracy, leading to better alignment between supply and demand.• Implemented data-driven planning: Utilized advanced demand forecasting tools and historical data analysis to improve decision-making and supply chain agility.• Supported marketing execution: Ensured the availability and deployment of marketing materials at points of sale, maintaining 100% compliance with brand guidelines and promotional calendars.• Maintained stakeholder collaboration: Acted as the liaison between sales, logistics, and marketing teams, fostering a cohesive approach to achieving territory sales goals. Show less

Bogotá, Capital District, Colombia

Bogotá, Capital District, Colombia

Bogotá, Capital District, Colombia

• Led high-performing teams: Supervised 13 sales representatives, 1 sales supervisor, and 3 product promoters, establishing clear objectives and driving an 11% increase in regional sales performance.• Optimized inventory management: Oversaw operations at a satellite warehouse, ensuring consistent product availability and reducing stockouts by 30%.• Successfully launched new products: Executed go-to-market strategies for Marlboro Ice, achieving 112% market coverage and exceeding initial… Show more • Led high-performing teams: Supervised 13 sales representatives, 1 sales supervisor, and 3 product promoters, establishing clear objectives and driving an 11% increase in regional sales performance.• Optimized inventory management: Oversaw operations at a satellite warehouse, ensuring consistent product availability and reducing stockouts by 30%.• Successfully launched new products: Executed go-to-market strategies for Marlboro Ice, achieving 112% market coverage and exceeding initial sales targets within the first 3 months.• Strengthened brand presence: Expanded distribution to new territories, increasing coverage by 7% and negotiating high-volume agreements with key wholesalers, driving a 40% boost in additional sales.• Improved consumer engagement: Directed promotional campaigns, including sampling programs at strategic retail locations, resulting in an 8% increase in customer acquisition and interaction metrics. Show less

Bogotá

• Led high-performing teams: Managed 9 sales representatives, 1 sales supervisor, and 1 product promoter, setting clear goals and achieving a 9% improvement in regional sales performance.• Enhanced consumer engagement: Coordinated promotional campaigns, including in-store sampling programs at key retail locations, resulting in a 6% increase in customer acquisition and engagement metrics.• Ensured flawless marketing execution: Updated all brand content and promotional materials across… Show more • Led high-performing teams: Managed 9 sales representatives, 1 sales supervisor, and 1 product promoter, setting clear goals and achieving a 9% improvement in regional sales performance.• Enhanced consumer engagement: Coordinated promotional campaigns, including in-store sampling programs at key retail locations, resulting in a 6% increase in customer acquisition and engagement metrics.• Ensured flawless marketing execution: Updated all brand content and promotional materials across retail locations, maintaining 100% compliance with brand guidelines and marketing schedules.• Resolved channel claims: Handled and resolved customer service issues from commercial partners, driving a 20% improvement in satisfaction rates. Show less

Bojacá, Cundinamarca, Colombia

Bogotá, Distrito Capital, Colombia

Master'S In Digital Marketing And Ecommerce, Marketing

Master Of Business Administration - Mba, Business Administration And Management, General

Post-Graduated In Market Intelligence, Market Intelligence

Bachelor Of Business Administration, Business Administration

In recognition of achieving the highest score on the ECAES for the Faculty of Administration, I was awarded an honor from the university.

English As A Second Language, English