Javier Hernandez Lopez Email & Phone Number

Mexico

Ciudad De México Y Alrededores, México

In charge of the marketing and communications activities for the company in Mexico, Central America, Caribbean and Spanish speaking countries of South America.Focused to develop the Video market, thru different products, mainly the new platforms to distribute content throughout the continent like DTH and VOD thru satellite.Helped the transition from B2B product communications and strategies, to B2C.Develop the brand and elevate the company awareness with customers and business… Show more In charge of the marketing and communications activities for the company in Mexico, Central America, Caribbean and Spanish speaking countries of South America.Focused to develop the Video market, thru different products, mainly the new platforms to distribute content throughout the continent like DTH and VOD thru satellite.Helped the transition from B2B product communications and strategies, to B2C.Develop the brand and elevate the company awareness with customers and business partners to pave the way to bigger business opportunities.Generate valuable leads for the commercial teams by designing and executing offline and online campaigns to reach a new audience.Work together with Global PR communications team to establish and maintain business relations with local media in order to get better reach and coverage of Press Releases.In charge of regional industry events in different markets, but also developing high-end in-house events in more than 5 countries to establish a closer relationship with key stakeholders. Show less

Ciudad De México Y Alrededores, México

Sport Talent and Team MKT Management, focused in endurance sports as Ultramarathons, Trail running and Triathlons.Sport Talent Profile Creation, PR Representation, Mass Media scouting and Personal Branding adviser for sponsorship strategies.Strategic Social Media management and execution for Pro Athletes and sport teams; special strategies on developing social networks as YouTube and Periscope.Business Strategy for Pro Sport Teams such as , Sport Events design, promotion and execution.

-Brand Associate Baby Care-Plan and execute the relaunch of a brand with a turnover of 280 million of pieces per yearbased on Market, Consumer and Costumer research.-P&L management and analysis.-Develop and execute Regional media, including OOH and Radio for DryKids Fun brand.-Planning and Management of the business A&P .-Business and brand training sessions for Sales force teams.-Full Point of Sale strategy and execution analysis (prices, share of shelf, client’s… Show more -Brand Associate Baby Care-Plan and execute the relaunch of a brand with a turnover of 280 million of pieces per yearbased on Market, Consumer and Costumer research.-P&L management and analysis.-Develop and execute Regional media, including OOH and Radio for DryKids Fun brand.-Planning and Management of the business A&P .-Business and brand training sessions for Sales force teams.-Full Point of Sale strategy and execution analysis (prices, share of shelf, client’s margin, specialexhibitions, etc. ).-BDGT, FCST and MKT PLAN creation and execution. Show less

Mexico City

-Brand Manager Assistant FemPro for SABA. -PR Saba Brand.Responsible for briefing and planning the ATL Campaign for 2013 for Saba Diarios.Relaunch of the most important value and volume sub-brand, Saba Diarios.Monthly analysis of Sell In y Sell Out vs. Market Share by Nielsen Areas.Full Point of Sale execution analysis (prices, share of shelf, clients margin, special exhibitions, etc.) to search for business opportunities.BDGT and FCST creation.Multiple market… Show more -Brand Manager Assistant FemPro for SABA. -PR Saba Brand.Responsible for briefing and planning the ATL Campaign for 2013 for Saba Diarios.Relaunch of the most important value and volume sub-brand, Saba Diarios.Monthly analysis of Sell In y Sell Out vs. Market Share by Nielsen Areas.Full Point of Sale execution analysis (prices, share of shelf, clients margin, special exhibitions, etc.) to search for business opportunities.BDGT and FCST creation.Multiple market studies for a greater understanding of consumer.In charge of the negotiations and execution of branded sponsorship for massive events. Show less

Mexico City

Brand Manager Assistant for MGAE Brands.Toys Industry.TV campaign management Packaging design, POP design and deployment and Sell Thru Analysis.

Mexico City

Marketing and FundraisingCoordination of Social MKT campaigns for companies ESR and fundraising campaigns.

Higher Level Diploma, Marketing Analytics: Transforming Data Into Insights

Licentiate Degree, International Manager

Activities and Societies: Equipo Representativo de Triatlon

Preparatoria, High School