Product Marketing Specialist
Current- Participation in Inbound Marketing Certification by HubSpot, and Go-To-Market Strategy and Product Launch Certification- Built an Inbound-Led Go-To-Market Frameworks for the business unit- Created extensive competitive analysis including competitor profiles, 4P's analysis, SWOT analysis and provided battlecards (for sales purposes)- Created a new pitch deck with precise storytelling, for a new business-model fit (from licensing to SaaS)- Content creation including blog posts, infographic, landing page, case studies, and other collaterals for social media purposes- Participated in events to gain competitive insights, attended multiple summits such as DMWF, PMA- Collaborated with Customer Success on communicating client's insights and communicated insights to PM as client feedbacks for roadmap purposes- Communication: Product knowledge session/sales enablement on competitive insights and competitor analysis, communicating battle cards insights for Sales team (EMEA, APAC, Americas)- Recent Product Launch experience (Sept, 2024): WorkforceNXT, a joint solution between WCC and Sagitec Solutions (US-based), a full-service workforce development platforms for jobseekers, employers, caseworker and training provider for US market, assisted in the cross-company marketing collaboration in initiate product launch, created competitive analysis of US employment domain, competitor profiles, and helped in defining product positioning and messaging in landing page and other collaterals