Founder & Head of Ecosistemaecommerce.com. The platform where you can find everything you need to know about the exciting world of ecommerce. Strategic consultancy services, tools, podcasts, news and more to create your online store, develop your ecommerce project or grow the one you already have.Strategic consulting services for Ecommerce:- Analysis of current ecommmerce- Positioning of your ecommerce relative to the competition- Analysis of traffic and customer… Show more Founder & Head of Ecosistemaecommerce.com. The platform where you can find everything you need to know about the exciting world of ecommerce. Strategic consultancy services, tools, podcasts, news and more to create your online store, develop your ecommerce project or grow the one you already have.Strategic consulting services for Ecommerce:- Analysis of current ecommmerce- Positioning of your ecommerce relative to the competition- Analysis of traffic and customer typology- Marketing proposal- Analysis of inboud marketing applied to your ecommerce- Improvement of usability and purchase process- Optimization of conversion, CRO (Conversion Rate Optimization)Web: https://ecosistemaecommerce.com/Mail: contacto@ecosistemaecommerce.com Show less

In charge of the strategy regarding product, price and promotion for all Samsung portfolio in the Estore Samsung.com, leading and coordinating product launch, ensuring timing and resources. Interaction with the stakeholders to ensure operation and the ecommerce strategy in the Go to Market and Sales area. Managing a team of 9 people.

Head of area of ​​Ecommerce, Merchandising and licenses at Sony Music Entertainment Spain. Responsible for the creation, launch and development of SMFSTORE.COM, the first ecommerce of Music and Merchandise property of Sony Music. Complete optimization of e-commerce from scratch. Management and negotiation of artist licenses with brands and retailers.

Online business and ecommerce manager at ​​www.as.com, developing income and branding projects. Responsible for online marketing strategy. Management and optimization of megastore.as.com, as-outlet.es among other businesses.➤Identification and development of new digital business models that generate income or add value for the company, analyzing competition and partners.➤ Negotiation with startups to create joint ventures that generate revenue and incrase users.➤… Show more Online business and ecommerce manager at ​​www.as.com, developing income and branding projects. Responsible for online marketing strategy. Management and optimization of megastore.as.com, as-outlet.es among other businesses.➤Identification and development of new digital business models that generate income or add value for the company, analyzing competition and partners.➤ Negotiation with startups to create joint ventures that generate revenue and incrase users.➤ Responsible of launching of ecommerces, from the negotiation to implementation, planning the strategy and optimizing the results.➤Development of digital marketing strategies and campaigns management for Apps downloads, branding and traffic (Core App, Euroleague, NBA, League of Aces) through ATL campaigns and specific BTL actions with newsletters, influencers, RTB, retargeting, Display, SEM and Social Media.➤ Web conversion funnel analysis with SAAS tools to get users (Criteo, Brainsins, etc.) and platforms such as Google Trends, Page Speed, Search Console, etc.➤ Usability analysis of e-commerce pages, preparation of improvement proposals, through the data and dashboards of Google Analytics.➤ Development of digital campaigns and SEO strategies on page and off page, working an external agency. Analysis of results (CPC, leads, conversions) according to the budget assigned to each channel.➤ Budget management and follow- up forecasts to meet annual objectives. Show less

Management of reader recruitment strategies and reader loyalty in projects and products that generate sales, revenues and branding, through corporate channels (paper and digital) and investments in different platforms.➤Capture of business opportunities to generate customer income and increase the frequency of purchase.➤ Managing performance of branding and visibility agreements through alliances with institutions and societies (negotiation, contracts) managing brand identity and… Show more Management of reader recruitment strategies and reader loyalty in projects and products that generate sales, revenues and branding, through corporate channels (paper and digital) and investments in different platforms.➤Capture of business opportunities to generate customer income and increase the frequency of purchase.➤ Managing performance of branding and visibility agreements through alliances with institutions and societies (negotiation, contracts) managing brand identity and tactical planning.➤ Responsible for promotions and marketing actions that generate revenue or increase visibility of the brand, designing the strategy of digital products and campaigns necessary to meet the objectives, through agreements with national and international partners.➤ Management with agencies and internal teams for the development of digital campaigns (Display, programmatic, Social Media, content marketing) as well as special actions with short-term objectives.➤Optimization of conversion funnel, establishing strategies of products designed for each target by input channels.➤ Control of assigned budgets. Show less

Negotiation with partners and suppliers for the creation of promotional products that generate income. Realization of campaigns in digital and mass media, analyzing multichannel conversion of different types of business models. Definition of strategy and actions developing the loyalty of different customer segments, through actions in the group's own media and special digital actions (Inboud marketing, display, RRSS, mailing, content marketing, linkbuilding), optimizing different budgets.

Responsible for the launch and management of two multi-product ecommerce. Responsible for a budget of € 2 MM in promotional and marketing campaigns.➤ Analysis of customer profiles and establishment of business models and products according to customer needs that generate profits for the company.➤ Market analysis to evaluate business opportunities.➤Negotiation with suppliers and partners to design and acquire exclusive products adapted to each target audience. Negotiation… Show more Responsible for the launch and management of two multi-product ecommerce. Responsible for a budget of € 2 MM in promotional and marketing campaigns.➤ Analysis of customer profiles and establishment of business models and products according to customer needs that generate profits for the company.➤ Market analysis to evaluate business opportunities.➤Negotiation with suppliers and partners to design and acquire exclusive products adapted to each target audience. Negotiation of margins, prices, terms, contracts, etc.➤Design and planning marketing plans, always in traditional media (TV, Radio, Press) and digital investment (SEO, SEM, Display, Social Media, Emailing, Retargeting).➤ Budget control and ROI optimization.➤ Analysis and optimization of results with Google Analytics. Show less

Design of exclusive projects and products that generate income and branding. Design and planning offline and online marketing campaigns. Budget control.

Responsible for development and optimization of the platform, to improve the user experience and increase audiences. Management of web usability and content planning. Reporting to Head of Communication and managed a team of two.

Content management. Coordination of supplements. Product analysis.