Business Consulting ACIERTA: Strategy to Implementation: - Cofounder, Develop and implement strategy: Startup Real State, Mortgage and Certified Buyer´s Representative Platform: WWW.INKUVI.COM , WWW.COMPARALE.COM and WWW.ACIERTAMAX.COM- Teacher at Escuela Bancaria y Comercial: Master of Business Administration (MBA), - Teacher at ITESO, Master of Business Administration (MBA),- Redesign and implement business model leading to self financing in México: Oversee all aspects of sales, marketing and operations with responsibility for defining vision and strategic directions to drive sustainable growth.. Re-launch “Autofin” Brand. Grew real state sales 400%. Grew mortgage sales 350%- Develop and implement strategy to open 600 stores for the leading fast food company.- Develop and implement Franchisee model for domestic companies. KALONI- Develop and implement the eco-technology: Voltage Power Optimizer, the only authorized and certified to INFONAVIT, All credits are "Green Mortgage". 555.891 credits in 2014. POWERGREEN- Develop and implement strategy "MOBILITY" housing scheme "CAMBIAVIT" at INFONAVIT.- Speaker: Leadership, Top Management, Sells and Marketing- Develop and Implement Business Consulting for "Concretos Lanzados Nacionales", grow 400% in 6 month.- Develop and Implement ACIERTA MAX real estate, sales average 80 properties per month. (2020-2021)

SACOM Sales + $2.4 Billon pesos The leading and largest advertising agency. Press and Digital marketing of México: Sales and number of clients .Responsibilities:I led the agency and sales teamMain achievements:• I managed sales of $ 2.400 billion pesos, attention to more than 120,000 customers, digital advertising I grew 25% vs. previous year, through the design and implementation of new management model with CRM and sales strategy, total change from “book” (Yellow Pages) to Digital Marketing Agency (GOOGLE).• I generated, Design and Implement + 2,000 online stores. (E-COMMERCE). LATAM 2015 sales Google Winner for Q1, Q2, Q3 and Q4.

ICA Sales $3.4 Billon US DllsResponsibilities: Responsible for 21 housing developments in 11 states. Territorial Reserve, Design, Procedures, Construction, Marketing, Certification, Delivery and After Sales.Main achievements:• I beat the sales target 116% ($ 3'507 million pesos 7,000 households). Through innovation business model, based on customer and implement strategy Demand Generation.• Redesigned the Mortgage Management. Improve the conversion ratio prospecting writing 40% and 95% collection.• Increase productivity Advisor for Sale and housing deed to 3.28 / month (28%), via new sales management model, "CRM" After Sales and Customer Service. strategic reorientation and process redesign systems, controls, indicators and benchmark.

Responsibilities: Responsible for sale: 63 developments and 23 cities.Main achievements:• Design and implement sales strategy to NOT AFFILIATED TO INFONAVIT, segment before unattended.• Design and implement new sales channels and mortgage scheme "Massive Sales" with what comes to selling 192% increase it weekly. Sales of 29,709 to 34,515 homes. ($ 1.5 billion US Dlls) ..• Design and implement channel "Brokers" to 34 offices and 300 vendors. Reducing the cost of sales by 50%.

Develop and deploy a model franchise in México, the world´s leading coffee shops.• Get master franchesse for the country.• Stores localization, design and building construcction, recruitmeng, training and operation.• Launched The “all New” brand strategy.

START UP LEADING TIRE COMPANY, Growth 60%. $9 US DLLS Billón.

AJEGROUP sales $1.2 US Billón.•Oversee all aspects of worldwide sales, mkt, and operations with responsibility for defining vision and strategic direction to drive sustainable growth.•Mentor and supervise activities of 12 Country Managers in México, Thailand, Guatemala, Costa Rica, Honduras, Nicaragua, El Salvador, Colombia, Perú, and Venezuela.•Indirectly coordinate activities of 9,500 employees and 140 distribution centers.•Recruit and retain highly qualified professionals for leadership positions.•Communicate effectively across the organization to motivate personne.•Design and manage professional development and training programs to increase employee knowledge, skill, and productivity levels.•Establish ambitious, yet attainable, goals and provide teams the necessary tools and support to reach objectives.•Conceptualize, develop, and execute marketing, sales, and public relations campaigns.•Contribute significantly to product development, ensuring alignment with target market.•Manage all aspects of the supply chain.•Establish and refine effective distribution systems through third-party providers.•Coordinate across functions, countries, and locations.•Track and monitor activities and results to define areas for improvement and adjust plans to achieve goals.Major Accomplishments•Grew sales 20% to US$1.2 Billón, by driving marketing, expansion, and product development efforts.•Launched new operations in Thailand, Colombia, Nicaragua, Honduras, and El Salvador with responsibility for building organizations from the ground up.•Drove mkt. efforts and increased sales by developing and executing a new worldwide “Big Cola” campaign.-Successfully introduced new soft drink flavors that included “First” brand, isotonic products through “Sporade” brand, and juice products featuring the “Pulp” brand.•Improved tracking and analysis of results by designing and instituting a new Benchmark system using ratios and a Balanced Scorecard.

• Delivered strong results by expertly managing all aspects of marketing, sales, and operations in assigned area for the apparel and accessory merchandiser.• Guided efforts of 3,000 employees and 200,000 sales representatives with responsibility for communicating strategic plans, vision, and direction across the organization.• Provided comprehensive reports and sound recommendations to senior executives and spearheaded numerous initiatives that improved results.Major Accomplishments• Boosted sales 28% increase, from 19.5 to 25 millon pairs per year, by driving business expansion, marketing programs, and sales efforts.• Improved Net Operating Profit Before Taxes (NOPBT) 56.0% by applying sound business savvy to aggressively target and eliminate waste and redundancy.• Streamlined and enhanced operations by restructuring the commercial business to a regional and territory manager system.• Redefined the distribution system to support expansion efforts, increasing from 33 to 100 points of sale.• Increased 74% the number of independent, direct sales representatives from 115,000 to 200,000 to support growth in market share and consumer demand.• Played a key role in developing new apparel and accessory products by providing sound insight into market trends and consumer desires, as well as spearheaded successful launch into marketplaces.• Extended marketing reach and improved the brand image by developing and implementing a new catalogue strategy that incorporated zones, promoters, and seasons.

Gruma sales $4.7 US Billón. Directed all aspects of business operations for the consumer food company, including manufacturing, quality assurance, marketing, sales, customer service, finance, personnel, and resource management.•Coordinated efforts across functions and 4,500 total combined employees to produce US$400 million in annual revenues.•Sourced, negotiated, and managed relationships with major supplies and agricultural companies.-Planned production and ensured plants were properly maintained and operated.•Developed a solid core of motivated and productive employees by expertly guiding human resource programs.•Monitored all aspects of operations to ensure full compliance with quality, industry, and government standards.Major Accomplishments•Turned around the company through development of new commercial strategy, pricing, products, customer service programs, promotions, and opening of new channels.•Revamped operations and reengineered processes, resulting in a 6.4% increase in sales, 82% growth in NOPBT, and 38% improvement in cash flow.•Decreased outstanding accounts receivable from 500 to 30 days.•Instituted ISO 9000 and 14000 certification, as well as American Institute of Baking certification.•Implemented a Balanced Scorecard system that allowed accurate monitoring of results in real time and supported continuous improvement.•Increased sales by introducing a new commission system connected to performance that motivated employees to deliver results.•Reduced employee turnover, absenteeism, and accidents by thoroughly assessing the labor climate to identify issues and instituting new quality systems and safety standards.•Enhanced brand image and the perceived value of products, as well as grew sales, by developing and implementing new trade plans and marketing programs.•Decreased costs while improving quality by establishing new parameters for the purchase of maize that optimized quality of flour used in products.Report to CEO

PEPSICO FOOD SERVICES / SABRITAS (FRITO LAY), Pepsico sales $60 US billón Director – Commercial• Held responsibility for market research, national sales, and export programs; developing and executing effective strategies that resulted in meeting and exceeding goals and expectations.Major Accomplishments• Grew sales 66% and EBITDA 300% by effectively targeting new opportunities and increasing revenues from existing accounts while controlling costs.• Increased the number of accounts by 500% and secured contracts with major clients, such as Kentucky Fried Chicken (KFC), Pizza Hut, Burger King, Applebees, Chilis, Vips, and Wings.Sabritas (Frito Lay) Key Account DirectorAlegro (Sonrics) Strategic Palnning Manager / Marketing

- Design, launched and operate.- Developed and owner of: - Fertilineras, S.A. de C.V. Sales, application and distribution of fluid fertilizer. - Unión de crédito Agroindustrial y Afines del Centro de Veracruz: Credit Union. - Comercializadora agrícola: Produce and export agricultural produce from Veracruz.