• Develop a marketing plan and strategy to enhance brand positioning and drive sustainable growth.• Redefine the importance and management of each sales channel.• Redefine external partnerships and negotiate with industry-leading companies to establish strategic alliances.• Led a restructuring of the marketing team, assuming HR responsibilities. • Manage the development and implementation of reporting systems and KPIs to track and evaluate marketing actions effectiveness.• Redefine the mission, vision, values, brand identity, and visual identity, aligning them with the company's strategic goals.• Integrate a paid marketing strategy (SEM) to complement organic efforts, leveraging various channels to maximize reach and engagement.• Implement marketing automation and sales funnel improvement strategies, enhancing lead generation and conversion.• Develop a calendar and brand campaign strategy, overseeing production and execution to ensure alignment with brand objectives.• Implement various actions for conversion rate optimization (CRO), user experience (UX), and user interface (UI), conducting multiple A/B tests to enhance performance and usability.

• Responsible for the delivery and take away channels of La Tagliatella during its digital transformation and other brands in Spain and Portugal.• Marketing plans for Glovo, Uber Eats and Just Eat working closely with each Key Account Manager.• Develops along with NPD and MK new categories and products for delivery and take away channels.• Coordinates and optimizes operations (MK, Ops, Franchise, IT and Management) and golden KPI reports.• Plans all the Local Store Marketing campaigns both for equity and franchise restaurants, organizing with the online team and executing the SEM proposal, media plan, outdoor advertising, PR action, street marketing, etc. Relationship with agencies and suppliers.• Represents the company to solve the marketing needs of the franchisees.• Supports virtual brand development, brand extension and architecture, product mix, prices and promotions.

• Carried out Customer Plan in Repsol-Supercor: CRM (Salesforce).• Analyzed and improved marketing schemes.• Managed communication with suppliers, oil stations, expenditure control, pricing and signage with El Corte Inglés retail.• Supported external audits (ISO) and other marketing areas.

• Created content for the internal communication attached to the General Management.• Executed inbound marketing strategy in a B2B company.• Coordinated intern marketing with the subsidiaries of Poland and Turkey.

• Co-managed political marketing and corporate communication.• Analyzed surveys and social media databases.• Organized conferences and meetings.• Audited the university’s degrees.

• Representative in public bodies; improvement of the internal communication between the college administration and the students. Rectorate Letter of Honor.

• Wrote and publish for international campaigns.• Created and planned content for social media.

• Journalistic and advertising writing in the section of product and service announcements.