- Develop and execute the company’s first B2B GTM marketing strategy focused on demand and lead generation.- Conduct a pipeline forecasting exercise to clearly define marketing and sales goals for 2024.- Manage an annual enterprise budget, allocating resources based on channels with proven ROI.- Lead the implementation of HubSpot as our first CRM, establishing data quality measures, detailed reporting, marketing attribution, and automation.- Deploy a lead scoring and tiering model to help the Sales team prioritize outreach efforts and maximize conversions.- Formulate a value messaging framework to hone in on the company’s value propositions specific to B2B thus creating cross-functional alignment on our external positioning.- Conduct first-party research via Centiment to survey Benefits and HR professionals to better understand our ideal customer profiles (ICPs).- Scope and execute industry partnerships with media publications, BenefitsPRO, EBN, and HR Dive, to help launch lead generation campaigns.- Launch a full-funnel paid advertising strategy via LinkedIn Ads to drive awareness of our offering and nurture a retargeting audience.Each funnel stage consists of multi-layered campaigns that leverage different ad formats to maximize our company’s reach.- Coordinate event sponsorships to establish Found’s thought leadership presence among decision-makers at employer organizations.- Own all B2B2C marketing activities to drive enrollment among our employers’ workforce leveraging email marketing, SMS, directmail, digital flyers, and more.- Create sales enablement content and training to arm AEs with effective resources that support selling efforts.- Manage three external freelancers that support the team with design creation, website development, and LinkedIn Ads.

- Secure and manage ABM partner, RollWorks, to scale ABM strategy via 3rd party display ads and AI with the goal of generating leads and opportunities within our core markets.- Own all of Marketing Ops, including lead hand-off process, tech stack management and procurement, and analytics.- Create sales enablement content and training sessions to support AEs during the selling journey.- Leverage market research platform, PitchBook and CB Insights, to conduct competitive analysis, market sizing, identification of new target prospects and audience segmentation.- Manage and allocate a yearly advertising budget towards paid channels with proven ROI.- Restructure and expand the team's reporting by creating an ecosystem of dashboards on Looker that effectively show marketing’s impact on the bottom line.- Lead quarterly reporting to show marketing ROI to the board of directors and senior leadership.- Manage external resources that focus on creating different types of assets used for campaigns, including content, video product, PR, landing page coding, and more.- Manage an internal team dedicated to supporting tactics across multiple channels such as email, events, and paid social.

- Manage marketing intern throughout a 4-month internship experience focused on supporting the team’s organic social, reporting, and email efforts.- Plan, launch and optimize paid acquisition initiatives to grow newsletter subscribers across 6 social channels: LinkedIn, Twitter, Google Ads, Bing Ads, Facebook and Instagram.- Support major rebrand efforts, fully owning the process of migrating all assets under our email and digital channels.- Vet and select key vendors ranging from creatives to developers, to aid the marketing team in completing a variety of projects such as explainer videos.- Spearhead planning sessions to improve marketing channels with an emphasis on UX and automation, and implement agreed upon strategy after obtaining buy-in from stakeholders across Sales and Marketing.- Scope, pitch and implement SEO and UX tools geared towards improving site performance and rankings.- Optimize CRM using a data-driven approach taking into account every stage of our customer journey. This includes leveraging automation through workflows, creating dashboards for proper reporting, and creating campaigns based on different audiences.- Aid in recruitment and hiring for new roles within the marketing team.- Plan and launch a comprehensive ABM strategy in collaboration with Sales.- Fully own the team’s analytics leveraging Google Data Studio to deliver key insights to leadership team.- Manage relationship with external developer team to successfully complete ad hoc projects.

- Fully own email as a channel by building and shaping the strategy aimed at customer growth, engagement, and retention.- Execute frequent A/B testing on email and digital channels to optimize for scalability.- Help manage paid acquisition and advertising initiatives through LinkedIn, Twitter, Google Ads and Reddit focused on driving OKRs.- Measure, test, and report on campaigns from both the email and digital channels to evaluate performance and identify areas of opportunity and improvement. - Report on and manage web analytics (including SEO optimization) to better support the team with themes, trends, and insights.- Future-proof data processes within CRM database to achieve desired level of quality.- Get to know Particle’s customers deeply to identify net new growth & optimization opportunities.- Interpret customer feedback and identify themes, insights, and implications for the business.- Engage cross-functionally to build data-driven marketing and achieve deep integration into our processes.

- Work with the Segment or Channel Team leader to develop go-to market media and marketing strategies for regional markets and emerging healthcare segments to support sales goals.- Engage with high-level internal and external stakeholders to plan, develop and execute appropriate marketing tactics that deliver on objectives, i.e. campaign planning, content creation, media planning and event planning.- Become the subject-matter expert for designated healthcare segments: digital health, revenue cycle management outsourcing, and payer.- Evaluate national, local and segment-based sponsorships and assist on the execution and output.- Coordinate with Sales Executives and Sales Directors to ensure proper account based marketing and event support.- Measure, test, and report on campaigns and overall segment performance to high-level stakeholders across the organization.- Manage the coordination of advertising report-outs across marketing and sales teams on a weekly, monthly and quarterly basis.- Collaborate with media agency to assure delivery of appropriate plans that are in-line with marketing goals and objectives.- Assist in the execution of various marketing research projects.- Maintenance of status report, budget trackers and other team project management materials.- Ensuring brand is represented appropriately across channel mix.- Assist in training all new hires on CRM and any other marketing processes.- Assess sales and enterprise team needs and create appropriate materials in collaboration with other teams, i.e. case studies, articles and client testimonials.

- Traveled and marketed Bentley University at high schools, college fairs, interviews and other educational forums providing public presentations to individuals and groups. - Developed and evaluated a strategy for individually assigned geographic recruitment regions: Central and Southern Florida, Rhode Island, Washington, Guatemala, El Salvador, Nicaragua and Costa Rica.- Supervised 20 undergraduate students in their role of International Student Advisors to increase number of international student applications.- Reviewed admission applications, rendered decisions and participated in entire file review and scholarship selection processes.- Assisted with any professional activities needed in the office of UGA as determined by the demands of the admission cycle.- Applied understanding of relational databases to obtain data from internal and external sources to conduct studies and research projects of prospective and current students to advance UGA’s strategic planning and goals.- Developed reports using SQL and Tableau for UGA reference, assessment and accountability.- Analyzed data using SPSS and applied understanding of data structures to provide comprehensive views of Bentley University and its comparative institutions on a variety of indicators.- Applied traditional market research techniques and methodologies to understand present and future trends in the admission cycle.

- Interviewed prospective students on and off campus. - Reviewed admission applications, rendered decisions and participated in entire file review and scholarship selection processes. - Engaged in marketing projects around main social media platforms. - Collaborated in the planning and execution of events hosted by the admissions office.- Supervised a group of 20 international undergraduate students in their role of International Student Advisors.- Led digital initiatives to increase reach to prospective high school students across the US and abroad.

- Traveled and marketed Bentley University through off and on-campus events to communicate the Bentley message.- Interviewed prospective students on and off campus.- Reviewed admission applications, rendered decisions and participated in entire file review and scholarship selection processes.- Engaged in marketing projects around main social media platforms.- Collaborated in the planning and execution of events hosted by the admissions office.

- Assisted client-facing Account Managers with daily responsibilities including sales and social engagement reports.- Managed ad creative requests with in-house design team.- Assisted with migration to new internal product platform with a focus on data integration.- Analyzed competitive landscape and propose potential areas of opportunity.