The Marketing Bucket. Miami, Florida (founded 2020) The Marketing Bucket is a Full Digital Agency, specialized on Fitness locations and franchises. Lead Generation, Lead Nurturing and MKT/Operations services to help business grow sustainably. SaniSafe My Place. Miami, Florida (founded 2020) SaniSafe My Place is an Antimicrobial and Disinfecting company that successfully launch e-commerce products, services and licensing models during 2020: - Developed and launched the B2B DIY kit for locations across US where there are no local applicators.- Developed the B2C home use product, sold exclusively via e-commerce.- Developed the Licensing model to expand to Central America, Central Florida, West Florida, NC and SC.Burn Boot Camp. Weston, Florida (2018-2020)Franchisee – MKT and Operations.Led the acquisition of running operation and the redesign of Go-to-Market (GTM) strategy by:- Successful execution of Business Acquisition and operation transition with employees and customers.- Designed the Lead Management and Tracking system

Responsible for the commercial strategy and execution of the international balance transfers for Digicel and Telefonica MX. - Revamped revenue growth for Digicel through strategic product re positioning and Point of Sale distribution, that lead to first fiscal year double digit growth in the past 5 years.- Led the Telefonica Mexico joint venture to revamp International Top Ups from US & CAN into Mexico, bringing double digit growth after 24 months of continuous revenue decline.

Led the Wireless Mobile product development strategy within country leadership team, through deep understanding of the consumer, competitors and segmentation. Led the Pricing, Product Development, Product MKT, Mobile device portfolio and new technology third party integrators. Leading cross functional teams to implement and deploying platforms across multiple territories / countries. - Redesigned the Pricing structure and Mobile product portfolio for USVI operator, based on consumer insights and competitive analysis, leading to over 20% incremental growth.- Commercial MKT Launch of 4G mobile data network in Guyana Operation (GTT), achieving greater than 30% incremental penetration growth through an impactful end-to-end product portfolio redesign and roll out for B2B and B2C.- Revamped the commercial and marketing strategy at GTT to achieve historical record year over year revenue and gross margin growth while improving brand metrics like NPS and Top of Mind and Mobile Financial Services. Owning full P&L for Mobile and MFS (Mobile Financial Services).

GTT | Guyana Telecommunications (ATN International Subsidiary)Navigated 250-member professionals in all aspects of marketing, distribution, B2B, mobile money, customer service, retail, BI, and consumer understanding spanning all corporate services. ► Captured and maintained sustainable performance metrics as well as improvement in brand metrics, breaking historical growth records.

Led the category growth through marketing and commercial strategies, including product ideation & design, pricing, portfolio/catalogue, promotions, channel/distribution. Product Roadmap owner with full P&L responsibility for both B2C and B2B. Headed data-driven product adoption, innovation and digital penetration/adoption.- Consistently exceeded revenue budgets every year, successfully capturing best in country results.- Lead the Brand attribute repositioning for digital adoption and key commercial revenue attributes. - Served as Acting Entertainment & Digital Mobile Advertising Category Director during 2013, leading a turnaround strategy to move from underperforming to an overperforming team and organization.- Led the non-traditional products category during 2011 and 2012 to a successful launch of Mobile Lending financial products and Tele Medicine.

Lead the product development and marketing for Poultry, Pork and Processed ready to eat frozen products. - Led the innovation and launch of Separaditos via deep product development methodologies and customer understanding that led to an unprecedented 2x category revenue growth and market share acquisition.