In a key role at Intelica Consulting, I lead the implementation and execution of a comprehensive marketing strategy aimed at achieving specific and measurable objectives such as significant lead generation, increased brand recognition, and improved customer retention, directly contributing to the company's sustainable growth. Key accomplishments include:• Strategic Leadership: Developed a marketing plan focused on significant and sustainable growth, noted for its practical innovation in the B2B sector and its direct impact on lead generation and brand recognition.• Data-Driven Insights: Led the integration of Google Analytics to deepen our understanding of user behavior, optimizing data-driven decision-making. This implementation not only improved our digital focus but also provided valuable information to the executive management, facilitating more accurate commercial decisions and the enhancement of products and services.• Digital Transformation: Managed a comprehensive digital transformation of our online ecosystem, resulting in a notable increase in customer engagement and conversion rates through content optimization and user experience improvements on our website.Innovative Campaigns and Content Strategy: Directed marketing campaigns and internal initiatives that not only improved internal communication and employee well-being but also strengthened our digital presence through a cohesive and effective content strategy on social networks.

• Strategic Analysis & Implementation: Led the transformation of complex business requirements into robust IT solutions, thus propelling the advancement of payment systems for our international clients.• Process Optimization: Spearheaded systematic evaluations to promote continuous improvements, increasing operational efficiencies in the area.• Innovation Advocacy: Encouraged the adoption of new technologies, improving processes, and discovering opportunities for business growth.• Agile Methodology Facilitation: Strengthened the ability of our Scrum team to solve problems, enhancing our skill to handle complex queries and optimizing project delivery.Achievements:• Development of the "Merchant Profitability" Product: Managed the development of a strategic pricing tool that revolutionized profitability analysis for our clients' merchants.• Mentorship Initiative: Implemented a mentorship program that fosters the development of technical and personal skills, enhancing the capabilities of the IT department.• Development of Training Program: Executed a Scrum training program, achieving a fully certified IT team ready for agile and flexible operations.

■ Collaborate cross-functionally with design, engineering, marketing, and sales teams to identify and deliver new product solutions and enhance existing portfolio■ Communicate product vision to key stakeholders using customer research, data analysis, performance metrics, and use cases to build consensus from conception to completion■ Responsible for managing and implementing product strategy and marketing activities, including go-to-market plans, positioning, and messaging■ Develop and execute detailed product roadmaps using Agile methodology■ Design and execution of A/B testing, data analytics, and user research to identify and experiment with new formats and measurement methods to improve performance

■ Spearheaded the use of Agile Methodologies (Kanban boards) to increase productivity and efficiency of field operations■ Designed company website and LinkedIn profile to build an online presence, promote business and develop relationships with customers and suppliers■ Developed the employee experience plan to improve productivity, create a cooperative environment, and strengthen commitment to work and the company

■ Liaison between business and technical team to ensure a mutual understanding of business requirements and applications■ Managed implementation of geolocation services into the company website, selecting and supervising agency throughout the development of new site content, to create geo-coordinates, maps, market analyses, distance and drive time calculations.■ Led the adoption of Agile tools, artifacts, and ceremonies to promote a better investment in team productivity, communication, and autonomy■ Improvement of client risk approval and document digitalization processes, through research and testing of new technologies, to reduce manual work and operative costs■ Collaborate with other stakeholder teams across business units (engineering, finance, marketing, compliance) to develop necessary analysis and documentation, communicating effectively and efficiently

Recruited and given concurrent responsibilities to oversee the purchasing of medical supplies for 2 medical clinics, manage the build out of new medical clinic, and coordinate facility / equipment maintenance needs for all 3 clinics. Proposed, gained approval, and assumed additional responsibility to expand social media marketing strategies, optimize effectiveness of website, and improve communication to employees and patients. ■ Recommended, advocated, and coordinated the development and implementation of marketing best practices throughout the organization to strengthen the achievement of goals, increase awareness of services, and improve the patient experience.■ Built the organization’s 1st marketing analytical platform that has increased visibility of issues and opportunities. Implemented Google Analytics, captured and analyzed traffic to website, and presented key findings to leadership that resulted in launching project to redesign website. ■ Produced demographics, SEO, user behavior, user profiling, access points, and bounce rate reports that have provided the organization with an effective means to define high-impact marketing campaigns.■ Researched and developed survey to gain critical insights on the needs of patients accessing digital and social media platforms. Defining the UX Design plan for website, Facebook, and LinkedIn to improve the usability, accessibility, engagement level, value, and patient experience. ■ Built the LinkedIn site that strengthened visibility of organization’s mission, success rate, and value-proposition to investors, community members, and patients.■ Organized inventory within the storage room that enabled medical staff to easily access medical supplies. Created an inventory file that improved visibility of stock levels and product information.■ Managed high-profile project to construct new medical clinic.

Coordinated and collaborated with others in analyzing collected requirements to ensure the Test Plan and identified testing solutions meet customer needs and expectations. Designed testing scenarios and test cases that demonstrated conformance to all functional and non-functional requirements. Analyzed the results of the testing process and recommended solutions. Executed tasks related to the production of the test plan, test cases, and test data.• Created an Inbox to manage the change of rate-plan orders for corporate users within the CRM application, finishing the project ahead of schedule and within budget. The project resulted in zero defects when it was deployed in the production environment.• Rebranded the Nextel web portal, changing the logo and colors, reorganizing the options, and adding new options.• Configured the products, plans, and services needed for the launch of the Blackberry 3G with no business disruption.• Configured the roaming back end systems for the addition of a clearing house. Project was completed with zero defects.• Improved the prepaid 2G-ATS platform and changed the server architecture to accommodate the addition of two more servers; the project finished with no business disruption.• Redirected the usage generated by GGSN (prepaid and postpaid WAP Browsing services) to be processed by the ALU and the BSCS IX Mediation platform and assigned the proper rate; the project ended with no business disruption.• Changed the configuration of prepaid and control plans that supported the prepaid CDI; the project ended with no business disruption.

Formulated and defined system scope and objectives using knowledge of information technology and industry knowledge and requirements. Acted as a liaison between the client and technical groups, using strong communication skills to elicit, document, analyze, and validate business processes, systems, and solution requirements. Supported the business cycle, including proposals, feasibility studies, and implementations.• Implemented team meetings to foster open communication on the team, keeping the team motivated, focused, and productive.• All assignments done on time, allowing time to test other functionality.

Identified, documented and specified the requirements and procedures for the team. Coordinated with users during implementation. Planned and executed the testing of the programs and data migration.

Created and analyzed test plans and test cases for the scenarios presented. Performed quality testing on the applications before deployment into production. Used testing tools to maximize the efficiency and effectiveness of tests in different environments, coordinating with the other teams for execution of test cases.

Analyzed and designed new application functionalities. Supported and maintained the existing applications. Managed user access, including granting permissions, roles, and access to applications.