Javier Pavía Olvera Email & Phone Number

Ciudad De México, México

Ciudad De México, México

• Development and oversight of digital B2B & B2C strategies for both existing and prospective business ventures.• Direct engagement with local and global client.• Comprehensive reporting, analysis, and presentation of campaign outcomes.• Proactive identification and enhancement of opportunities within online and offline marketing strategies.• Financial management of the annual marketing budget for promotional initiatives and brand campaigns.• Leadership and coordination of the media team for Michelin.• Results-driven approach.- Accomplishments:In 2023, we achieved a significant milestone by securing the #2 global ranking for "cost per media website lead", exceeding expectations with an impressive over-delivery of "website media leads" results by +46.66%.Also in 2023, we demonstrated substantial growth, reducing the cost per media website lead by -65.98%. Furthermore, the generation of website leads saw a substantial increase of +55.95% from the previous year. These achievements reflect a proactive approach to optimizing campaign efficiency and driving impactful results.

México

• Creation, implementation and supervision of digital B2B & B2C strategies for actual and new business.• Goal oriented.• Consultancy to the client's media agencies to guarantee campaign objectives.• Managed media platforms: Google Ads Network, LinkedIn Ads, Facebook/IG Ads, Twitter Ads, SnapChat Ads, TikTok Ads, BlipBoard Ads, Spotify Ads & Programmatic.• Managed accounts: Citibanamex, Telcel, GoDaddy and Adecco in MEX, USA, COL, ARG, CZ, JPN, GER & SW.

Ciudad De México, México

• Responsible for customer relations, sales, creative process of AA and AAA projects.• Incentives, Loyalty, Compliance and Annual marketing plans.• Production of the projects at national level, always oriented to objetives of quality, costs, delivery time (expos, launching events, corp events, brand and product trainings etc).• Monitoring and financial control of the MKT budget with monthly sales goals.• Deal with suppliers.• Managed accounts: AMD, HP, Gigabyte, Fujifilm, Huawei and Microsoft among others.

Ciudad De México, México

• Responsible for customer relations, sales, creative process and production mainly of AA and POS events.• Incentives programs.• Management, implementation and monitoring of teams with promoting activities of up to 100 people.• Monitoring and financial control of the MKT budget with monthly sales goals.• Deal with suppliers.• Managed accounts: Quala, La Madrileña and Laposse among others.

Ciudad De México, México

• Responsible for client relations, sales and the creative process of AA projects.• Project production supervision always looking for the highest quality and the best times for the complete satisfaction of the client as well as the highest profit for the company.• Monthly sales goals.• Managed accounts: Danone, Liverpool, CocaCola, Telcel, Bimbo and Mattel among others.

Ciudad De México, México

• In charge of materializing ideas through a creative, planning and strategic process of the AA and AAA projects such as festivals, expos, product launches, parades, POS events, etc.• Monthly savings goals in productions.• Managed accounts: Danone, Liverpool, CocaCola, Telcel, Bimbo and Sanofi among others.