Javier Pejito Email & Phone Number

Mexico City, Cdmx, Mx

Suiza

Spain

- Member of the Executive Board, entrusted with a pivotal role in shaping the strategic direction and merger of a 1.2 billion EUR portfolio across three categories. -- Led a high-performing team of over 80 professionals.- Developed and executed a unified category and brand vision, ensuring consistent messaging and creative platforms across the entire portfolio.- Cultivated and nurtured long-term relationships with clients, government officials, and key stakeholders, fostering strong partnerships and driving mutual success.- Held the position of Head of Media, responsible for formulating and implementing the comprehensive media strategy. Skillfully negotiated media placements and investment choices across various platforms to maximize reach and impact.

Paris Area, France

- Successfully directed a diverse portfolio of brands valued at 2 billion EUR, spanning across more than 20 countries. Managed a comprehensive portfolio of over 10 brands, including flagship brands such as Danone and Prostokvashina.- Developed and executed a compelling Masterbrand strategy, overseeing worldwide communication and activation plans. Effectively positioned the brands to resonate with target audiences and achieve market success. Led the charge in driving innovation initiatives and advancing the sustainability agenda, ensuring the brands stayed at the forefront of industry trends.

París Y Alrededores, Francia

- Framed the Essential Dairy & Plant-Based division transformation agenda - connecting the dots between R&I, Marketing, Sales, Quality across business units, to innovate together around consumer & alimentation science- Planning and directing all administrative, financial, and operational activities for the Exec. VP, as well as providing oversight & guidance to projects of high importance such as Investor relations seminars.

París Y Alrededores, Francia

- Defined, planned, negotiated, and led the implementation of the multi-country activation programs for the Waters division (Brands: Evian, Volvic, Badoit, Bonafont, Aqua, Mizone among others), ensuring that these can meet local business units- Built a new winning long-term partnerships strategy like "Danone-Disney" under a €100m portfolio.

Mexico Df

- Develop and execute brand strategy and marketing plans for Bonafont water brand, achieving double-digit growth and leadership in SOM and TOM.- Successfully re-staged the Bonafont brand, resulting in becoming the #2 most loved brand in Mexico and the undisputed leader in the water segment.- Specialize in new sales channel development, achieving double-digit growth in sales and increasing market share by 3 percentage points.

Gran Buenos Aires, Argentina

- BM Innovation: Launched the first Greek yogurt in Argentina and developed Calci-Plus (Densia) products.- JBM Actimel Kids: Responsible for the Actimel Kids strategy, launched & implementation.- JBM Ser: Successfully re-staged the smart calories desserts segment.

Gran Buenos Aires, Argentina

Managed the Away from Home channel, responsible for driving sales growth and maintaining strong customer relationships.