I am a passionate about marketing who enjoys the daily challenge of connecting brands with consumers (B2C) and customers (B2B). I evolve myself every day of my life in the art of engendering and empowering profitable brands, particularly in FMCG sector and food and entertainment industries. Moreover, I have a proven track record in Marketing strategic plans definition and execution, new product launches, cross-channel campaigns, sponsorship management, brand positioning and corporate identity definition and implementation.Simultaneously, I truly believe Marketing Strategy should be based on reliable data in order to improve KPIs as volume, profitability or brand awareness. I am of the opinion that agile processes (create-measure-learn) are useful as growth path for the achievement of planned objectives. The best travel companions are needed in order to reach great accomplishments. Furthermore, I trust multifunctional teams exploit synergies. I am accustomed to coordinating internal and external teams: creative agencies, media, digital, PR & communication, design, events, promotional activation agencies, etc.It challenges me to develop brands in International markets. I am able to give the best of myself in a bilingual working environment. PROFESSIONAL ABILITIES: Strategic vision | Analytical capacity | Change management | Adaptability to different environments | Teamwork | Continuous improvement | Negotiation |